American Small Business Travelers Alliance recently conducted an online survey of both members and non-members regarding travel booking methods. Following are the survey results:
| 1. Small Businesses prefer the following booking methods: | ||||||||||||
a. Airline Website | 64% | Â | Â | Â | Â | Â | Â | Â | Â | Â | Â | |
b. Online Travel Sites | 21% | |||||||||||
2. Small Businesses' most used booking methods: | ||||||||||||
a. Airline Website | 60% | |||||||||||
b. Online Travel Sites | 23% | |||||||||||
| 3. 73% of Small Businesses use airline websites to research travel services. | ||||||||||||
| 4. 74% of Small Businesses prefer Southwest Airlines' approach of primarily offering their flights on their website. | ||||||||||||
5. 78% of Small Businesses would like to see more airlines follow Southwest Airlines' example and invest more in their own websites. | ||||||||||||
| 6. Female Small Business Travelers believe Southwest Airlines and American Airlines websites do the best job of catering to women travelers. | ||||||||||||
| 7. Small Businesses selected the following factors as their primary reason for airline preference: | ||||||||||||
a. Flight Schedule | 35% | |||||||||||
b. Competitive Fares | 35% | |||||||||||
| 8. Small Businesses' factors in booking method preference: | ||||||||||||
a. Access to lowest fares | 44% | |||||||||||
b. Convenience | 30% | |||||||||||
| 9. Alternatives chosen by Small Businesses if their chosen online travel site no longer offered the lowest fares from their preferred airline: | ||||||||||||
a. Change to a booking method that offers lower fares from preferred airline | 47% | |||||||||||
b. Add an additional method to book flights that offers lower fares from preferred airline | 26% | |||||||||||
c. Book flights through preferred airlines' website | 16% | |||||||||||
| 10. Alternatives chosen by Small Businesses if their chosen booking method no longer offered any fares from their preferred airline: | ||||||||||||
a. Change to a booking method that offers lower fares from preferred airline | 45% | |||||||||||
b. Book flights through preferred airlines' website | 21% | |||||||||||
c. Add an additional method to book flights that offers lower fares from preferred airline | 20% | |||||||||||
| 11. Choices made by Small Businesses if a different booking method with similar qualities to their preferred booking method were able to offer discounted and/or free optional services: | ||||||||||||
a. Change to a booking method that offers discounted fares and/or free optional services from preferred airline | 56% | |||||||||||
b. Add an additional booking method that does offer lower fares and/or free optional services from primary airline | 30% | |||||||||||
About ASBTA:
The American Small Business Travelers Alliance (ASBTA) is a national organization serving small business travelers by providing information regarding travel and technology.
Contacts:
American Small Business Travelers Alliance
Chuck Sharp, 817-884-8050
Chuck.Sharp@ASBTA.com
