NEW YORK, Jan. 24, 2011 /PRNewswire/ -- Kim Rosenblum has been named executive vice president, marketing and creative, TV Land, it was announced today by Larry W. Jones, president, TV Land. Rosenblum will continue to be based in New York and report to Jones.
Rosenblum is responsible for all off-channel marketing, including consumer and trade advertising, media planning, consumer products, consumer promotions and ad sales marketing. She will also continue as the network's creative director and oversee TV Land's on-air and off-air creative as well as sponsor integrations. Most recently, Rosenblum spearheaded the "Hot in Cleveland" and "Retired at 35" double marketing campaign, the largest marketing campaign in TV Land's history.
"Kim's strategic insight, creativity and rich understanding of the TV Land brand and consumer will insure continued success for the network," said Larry W. Jones, president, TV Land. "Advertisers and consumers will both benefit from Kim's unique ability to filter the channel's goals and to communicate messages effectively to our target audiences."
In 2008, Rosenblum was appointed to the newly-created position of senior vice president, marketing and creative, TV Land. Prior to that, she served as senior vice president of TV Land's brand creative group, where she oversaw TV Land's on-air interstitial promotional environment, including the brand's editorial tone, visual identity, graphic design and sponsor integrations. Off-air, she directed creative on advertising, trade materials, network consumer sweepstakes, premiums, sales and communications materials. Rosenblum was part of the original team that positioned and launched TV Land in 1996. Her principal accomplishments include the initial positioning of TV Land including the creation of its broadcast premiere. She also oversaw all of the internal and external advertising and promotion for TV Land's first season of "Hot in Cleveland," "Harry Loves Lisa" starring Lisa Rinna and Harry Hamlin and three seasons of the highly-rated reality shows "High School Reunion" and "She's Got The Look."
Since joining MTV Networks in 1993, Rosenblum has served as a creative executive on a number of brands, including TV Land, Nick At Nite and Nickelodeon. Rosenblum and her team have won multiple awards for their creative and marketing work including The Mobius Award, CTAM Mark Awards, Creativity, Communication Arts, Art Directors Club, Promax and BDA, and most notably capturing Multichannel News' Best Cable Network Promotion in both 1996 and 1999 and the PROMAX World Class Marketing award in 2002. Additionally, Rosenblum's public service marketing efforts have won multiple Beacon Awards and was a finalist in The National Academy of Television Arts & Sciences Public and Community Service Emmy Awards.
Prior to joining MTV Networks, Rosenblum was a producer at the advertising agencies Young & Rubicam and DMB&B. She began her career at MCA-TV on a college fellowship granted by the International Radio and Television Society. She graduated cum laude from the University of Iowa, where she earned a B.A. in Communication Studies and Spanish.
Rosenblum resides in New York City with her husband and two children.
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About TV Land
TV Land is the programming destination featuring the best in entertainment on all platforms for consumers in their 40s and 50s. Consisting of original programming, classic and contemporary television series acquisitions, hit movies and a full-service Web site, TV Land is now seen in over 98 million U.S. homes.
About MTV Networks
MTV Networks, a division of Viacom , is one of the world's leading creators of entertainment content, with brands that engage and connect diverse audiences across television, online, mobile, games, virtual worlds and consumer products. The company's portfolio spans more than 150 television channels and 400 digital media properties worldwide, and includes MTV, VH1, CMT, Logo, Harmonix, Nickelodeon, Nick at Nite, Nick Jr., TeenNick, AddictingGames, Neopets, COMEDY CENTRAL, SPIKE, TV Land, Atom, GameTrailers and Xfire.
TV Land
CONTACT: Rachel Sandler, +1-212-846-4412, Rachel.Sandler@TVLand.com, or
Vanessa Reyes-Smith, +1-310-752-8081, Vanessa.Reyes@TVLand.com
Web Site: http://www.tvland.com/
