LEXINGTON, Ky., Jan. 25, 2011 /PRNewswire/ -- Tempur-Pedic International Inc. , the leading manufacturer, marketer and distributor of premium mattresses and pillows worldwide, yesterday announced a new national advertising and promotion campaign supporting the highly successful TEMPUR Advanced Ergo System(TM) adjustable base. The campaign launches on the heels of a Tempur-Pedic owners survey that found a remarkable 96 percent satisfaction rate among owners of the TEMPUR Advanced Ergo System.
"Tempur-Pedic leads the industry in encouraging consumers to think differently about adjustable beds," said Rick Anderson, president of Tempur-Pedic North America. "People looking for better sleep find that our adjustable base partnered with one of our mattresses provide outstanding support and comfort, allowing owners to fall asleep faster and stay asleep longer. Owners also report that reading, watching TV, even working on laptops in bed is much more enjoyable with a TEMPUR Advanced ERGO System."
Through the "Ask Me" campaign, Tempur-Pedic has encouraged prospective customers to seek out current Tempur-Pedic owners, who recommend their bed to others more highly than owners of any other brand's beds, and this new ad highlights the high satisfaction of TEMPUR Advanced Ergo System owners. In conjunction, to help consumers who may not have considered a TEMPUR Ergo System before, Tempur-Pedic has also announced a promotion offering savings of up to $400 to consumers who purchase a system from the TEMPUR Ergo System Collection between February 16th and March 17th.
Launched in 2008, the TEMPUR Advanced Ergo System offers infinite adjustability for both head and feet, programmable memory positions and a customizable, rejuvenating massage feature, all controlled from a wireless remote. The TEMPUR Ergo System(TM) offers the convenience and comfort of an adjustable base in a more affordable model. Because of their ability to conform, Tempur-Pedic mattresses are more suitable for adjustable bases than many innerspring mattresses, which tend to resist movement.
The TEMPUR Advanced Ergo System is available at Tempur-Pedic retailers and through tempurpedic.com and retails for $1,700 (Queen). A split base, allowing each side to move independently from one another, retails for $3,200 (Queen). The TEMPUR Ergo System retails for $1,300 (Queen). For more information on the TEMPUR Ergo Collection, current advertising and promotions and other Tempur-Pedic products, visit tempurpedic.com.
ABOUT TEMPUR-PEDIC
Tempur-Pedic International Inc. manufactures and distributes mattresses and pillows made from its proprietary TEMPUR® pressure-relieving material. It is the worldwide leader in premium and specialty sleep. The Company is focused on developing, manufacturing and marketing advanced sleep surfaces that help improve the quality of life for people around the world. The Company's products are currently sold in over 80 countries under the TEMPUR® and Tempur-Pedic® brand names. World headquarters for Tempur-Pedic International is in Lexington, KY. For more information, visit http://www.tempurpedic.com/ or call 800-805-3635.
Tempur-Pedic International Inc.
CONTACT: Barry Hytinen, +1-800-805-3635,
investor.relations@tempurpedic.com, or Harrison Sheffield, +1-404-832-6340,
harrison.sheffield@edelman.com
Web Site: http://www.tempurpedic.com/
