IT Financial Management leader strengthens team delivering products that alter the way companies gain insight, visibility and predictability into IT spending and value
Digital Fuel, the company that defined and continues to lead the IT Financial Management (ITFM) solutions market, today announced the addition of Netta Schmeidler as Vice President, Product Management. Schmeidler will be responsible for Digital Fuel's global product strategy. Schmeidler brings more than 20 years of enterprise software product management and product development experience to Digital Fuel, having successfully led programs at BMC, SAP and Mercury.
Schmeidler joins Digital Fuel from BMC Software where she was Senior Manager, Product Management. Joining BMC as part of its acquisition of Identify Software, where Schmeidler held a similar post, she oversaw the release of a new product line and helped transition the Identify software family into a grouping of high-end enterprise solutions. Her tenure at Identify Software also included gathering and analyzing requirements for new products, overseeing the market release of all new products, and managing the company's team of product managers.
"Digital Fuel is on an unprecedented trajectory, delivering new products and services that redefine how IT organizations plan, bill and optimize their IT costs and add value to their company. Netta joins us at a time when companies are looking to us for thought leadership and world-class products that exceed their expectations," said Yisrael Dancziger, President and CEO of Digital Fuel. "Netta's deep understanding of the marketplace and dedication to creating exceptional products makes her an ideal choice for this position."
"Digital Fuel is a company that has single-handedly identified and met one of the greatest challenges facing the modern enterprise—how to manage and justify the cost of IT services," said Schmeidler. "Rarely do you have the opportunity to join a company that has the momentum in the market, the right customer focus and established leadership in a hot space. This is a unique opportunity for me and one I look forward to greatly."
Prior to her time at BMC and Identify, Schmeidler was Senior Director, Portal Development for TopTier Software, which was acquired by SAP in 2001. She also held an application development management positions at Mercury Interactive (now part of Hewlett-Packard).
Schmeidler has a degree in Computer Science from Hebrew University in Jerusalem and an M.B.A. in Marketing Management from Tel Aviv University.
About Digital Fuel
Digital Fuel Technologies, Inc., is the leading provider of Software as a Service (SaaS) IT Financial Management solutions.The company's product Digital Fuel, provides an easy-to-use and fast-to-deploy solution that allows Fortune 1000 class organizations to plan, bill, and optimize IT cost and value including: IT Costing, IT Budgeting, IT showback & chargeback, IT cost optimization, IT SLA & KPIs and IT Vendor Management. The company is the inventor of this space with more than a decade of experience, the company has enabled hundreds of enterprises to increase value and save millions in direct IT costs, while gaining predictability into IT spending. Today hundreds of companies worldwide rely on Digital Fuel, including BASF, BBC, BT, Capita, Capital One, Capgemini, Cisco, CSC, Cummins, Dell, Deutsche Bank, First Horizon, GE, Hosphira, IBM, Independent Blue Cross, Koch Industries, Nationwide, Nestle, Procter & Gamble, Siemens, Sprint, Starwood, Steria, Thermo-Fisher, Telus, Telefonica, Unisys, Volkswagen, Wipro, and many more.
SS|PR for Digital Fuel
Tony Keller, 312-283-8272
Vice President, SS|PR