Ace Metrix, the authority in television ad effectiveness, will be tweeting about the effectiveness of Super Bowl ads as they air @ace_metrix on Twitter. The company will release complete rankings of most effective* Super Bowl ads on Monday, February 7.
To schedule an interview, with Peter Daboll, CEO of Ace Metrix and author of of "How to Make a Winning Super Bowl Ad," please contact:
East Coast: | Â | Â | Â | Â | Â | Â | Â | Â | West Coast: |
Michelle Robertson | Julie McHenry | ||||||||
michelle@kerlancomm.com | julie@comminsight.com | ||||||||
646-279-5775 | 650-504-6655 | ||||||||
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*Note: The measure of ad effectiveness is a more robust measure than mere popularity and takes into account such criteria as an ad's watchability, likeability, relevance, information, persuasiveness, ability to alter opinion, and ability to create desire.
Contacts:
Ace Metrix
East Coast:
Michelle Robertson ,
646-279-5775
michelle@kerlancomm.com
or
West
Coast:
Julie McHenry, 650-504-6655
julie@comminsight.com