CHICAGO, March 8, 2011 /PRNewswire/ -- For the millions of home cooks who already own KitchenAid stand mixers, and for the many others who have it on their wish list, the new Flex Edge Beater offers yet another reason to covet this versatile kitchen workhorse. Designed exclusively for the KitchenAid stand mixer, the Flex Edge Beater blends ingredients quickly and thoroughly while minimizing the need to manually scrape the sides of the bowl while mixing.
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The unique coated metal Flex Edge Beater, sold separately as an optional accessory, uses a flexible edge on one side to gently and automatically scrape the sides of the stand mixer bowl while mixing. This eliminates the step, recommended in many recipes, of intermittently stopping the mixer to manually scrape the sides of the bowl during the mixing process
"Our Flex Edge Beater was designed and tested specifically for use on KitchenAid stand mixers and it's the only one we recommend using with our products," notes Debbie O'Connor, senior manager of brand experience for KitchenAid. "Our design works effectively with your KitchenAid stand mixer to deliver efficient and optimal performance."
The dishwasher-safe Flex Edge Beaters are available in two sizes including the currently available option for 4.5 and 5-quart tilt-head models carrying a manufacturer's suggested retail price of $39.99 that fit models: K45SS, KSM1, KSM100, KSM110, KSM120, KSM15, KSM16, KSM75, KSM8 and KSM9. A larger Flex Edge Beater option for use on 5.5 and 6-quart bowl lift models KL26M8X and KP26M1X is scheduled for availability in May, and will be priced at a manufacturer's suggested retail price of $49.99.
Since the introduction of its legendary stand mixer in 1919 and first dishwasher in 1949, KitchenAid has built on the legacy of these icons to create a complete line of products designed for cooks. Today, the KitchenAid brand offers virtually every essential for the well-equipped kitchen with a collection that includes everything from countertop appliances to cookware, ranges to refrigerators, and whisks to wine cellars. This year marks the brand's 10th anniversary of Cook for the Cure(R), a partnership with Susan G. Komen for the Cure(R) that has raised over $8 million to help find a cure for breast cancer. To learn why chefs choose KitchenAid for their homes more than any other brand*, visit www.KitchenAid.com or join us at http://facebook.com/KitchenAid and http://twitter.com/KitchenAidUSA.
* Based on a 2010 survey, KitchenAid was found to be the home kitchen appliance brand chosen most often by members of the International Association of Culinary Professionals.
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KitchenAid
CONTACT: Kim Roman of Digitas, +1-212-350-7822, kim.roman@digitas.com; or
Debbie O'Connor of KitchenAid, +1-269-923-3382, oconndh@kitchenaid.com
Web site: http://www.KitchenAid.com/
