ST. LOUIS and NEW YORK, March 10, 2011 /PRNewswire/ -- Palm Bay International, one of North America's premier wine and spirits importers, has been appointed as the exclusive agent for 901 Silver Tequila in the United States, Canada, Mexico, Puerto Rico, Bermuda, Bahamas, U.S. Virgin Islands and for duty free, effective April 1, 2011.
To achieve a superior level of quality and expression, 901 Silver Tequila is made using only 100% Blue Weber Agave. Unlike many tequilas, it is triple-distilled using the most innovative distillation methods available for extraordinary tequila. Perfected through three generations of craftsmanship and more than 60 years of experience, 901 Silver Tequila is hand-crafted in small batches to achieve the highest standards and finest expression of tequila. Deftly balanced, it delivers a fruity nose and finishes with subtle hints of agave and exceptional smoothness.
On April 1st, 901 Silver Tequila will reveal its new packaging to the spirits world. The dynamic and impactful design will feature the same signature tall, angular bottle and silver cap, enhanced by a distinctive new red ribbon painted on the front, which houses an eye-catching, white 901 logo.
"I am thrilled to be collaborating with Palm Bay International," said Justin Timberlake, CEO and Founder of 901 Silver Tequila. "With such an incredible force behind the brand, the possibilities for 901 are very exciting."
Kevin Ruder, President of 901 Silver Tequila, added, "901 Silver Tequila has been extremely well-received by our distributors, key accounts, leading cocktail experts and most importantly, consumers during our first two years in the marketplace. We look forward to continuing to build the brand with Palm Bay International."
"901 Silver Tequila represents an exciting new element in our spirits portfolio," said Marc D. Taub, President & COO, Palm Bay International. "The rich tradition behind 901 Silver Tequila, combined with highly skilled craftsmanship and small batch, triple distillation is certainly a recipe for a successful spirit."
David S. Taub, Chairman & CEO of Palm Bay International, remarked "The integrity and vision that Justin Timberlake has shown in the development of 901 Silver Tequila is truly impressive. We look forward to a successful partnership with him and the talented 901 team."
Alain Barbet, President, Palm Bay Spirits, commented "The super-premium tequila category is experiencing impressive growth trends today. 901 Silver Tequila is smooth, balanced and eminently mixable, and we are excited to have the opportunity to expand the reach of this dynamic entry in the marketplace nationwide."
901 Silver Tequila retails for $40 and will soon be in national distribution through Palm Bay International.
For information on ordering 901 Silver Tequila, please contact Kevin Schmudde at kschmudde@palmbay.com or 212.324.7861.
Visit www.901.com to learn more about 901 Silver Tequila and find it on Facebook at www.facebook.com/901Tequila and Twitter at @901Silver.
ABOUT 901 SILVER TEQUILA:
Hand-crafted, triple-distilled, and ultra smooth, 901 Silver Tequila is produced using only 100% Blue Weber Agave from the highlands of Jalisco, Mexico.901 Silver Tequila blends nearly 70 years of time-honored tradition with contemporary production methods, and is proudly produced and bottled by Tequila Newton e Hijos.
ABOUT PALM BAY:
Palm Bay International, a dynamic family-owned company, offers one of the nation's most comprehensive portfolios of imported wines and spirits, including over 50 brands from four continents. Among Palm Bay's most valued assets is its remarkable network of long-term partnerships with the foremost wholesale companies in all 50 states, as well as Mexico and the Caribbean. With the crucial collaboration of these partners, Palm Bay's portfolio is able to meet the needs of every level of the industry, from independent restaurants and retail stores, to chain accounts, supermarkets, hotels, airlines, cruise ships, duty-free accounts and U.S. military bases. This impressive roster of brands, accounts and relationships positions Palm Bay as a major source of fine wines and spirits and an industry leader in the U.S. marketplace. www.PalmBay.com.
Always Be Responsible
901 IS A TRADEMARK OF DIAB Importers LLC.
DIAB Importers LLC. St Louis MO - 40% ALC. BY VOL. (80 proof)
www.901.com
901 Silver Tequila
CONTACT: Stephanie Fray, 901 Silver Tequila, +1-646-314-4413,
stephanie@conundrummarketing.com; Bethany Scherline, Palm Bay
International, +1-516-802-4736, bscherline@palmbay.com
Web site: http://www.901.com/
