LOS ANGELES, March 10, 2011 /PRNewswire/ --
On March 16th, Goya Foods, the leading Hispanic-owned company in the United States, in conjunction with United Way, will donate one million pounds of food across the country. The donation is part of Goya and United Way's ongoing mission to fight hunger and food insecurity among the communities they serve. As the largest single day donation by a food company, this contribution will WHAT: help feed more than 3 million people. Throughout its history, Goya has donated extensively to local and national organizations as well as disaster recovery efforts around the world, including providing aid to the victims of the Haiti and Chile earthquakes. In 2010 alone, the company donated more than 1.5 million pounds of food in the U.S. The March 16th donation will take place on the 75th day of the year during the company's 75th anniversary milestone year. Additionally, Goya and the United Way are launching the Goya Gives campaign, a 75-day effort to enable the public to make their own contribution to fighting hunger and promoting good nutrition through various social media platforms. Participants will be able to engage in Goya Gives by uploading their own low-cost recipes using Goya products, sharing stories and photos of how they have shared a meal with those in need, donating their Facebook and Twitter status to the cause, and by making monetary donations to United Way to help fund the organization's initiatives to prevent hunger and improve nutrition in communities across America. For more information on Goya Gives, please visit www.GoyaGives.org. Interviews will be available with spokespeople from Goya, United Way and the local food pantries and organizations WHO: benefitting from the donation, including: --Alicia Lara, Vice President, United Way of Greater Los Angeles --Darren Hoffman, Communications Director, Los Angeles Regional Food Bank --Luis Gomez, Title l Coordinator, Hollenbeck Middle School --Robert Anthony Unanue, Goya Foods of California Emerging Markets -- Oralia Michel, Goya Foods Communications WHERE: Hollenbeck Middle School 2510 East 6th Street Los Angeles, CA 90033 Los Angeles Regional Food Bank 1734 E. 41st Street Los Angeles CA 90058 WHEN: Wednesday, March 16th from 10:00AM- 11:30AM -- 10:00AM- Parents, families and Los Angeles Regional Food Bank gather at the Parent Center on the school grounds -- 10:15AM- Goya Food Trucks arrive with 75,000 pounds of food -- 10:30AM- Parents receive information on nutrition and how to use their resources more efficiently to better manage their households -- 11:00AM- School officials discuss their health initiative and issues such as obesity, diabetes and the importance of healthy nutrition --11:15 Goya announces Goya Gives campaign and one million pounds of food donation -- 11:30AM- Food distributed to parents, families and the school with the remaining amount given to Los Angeles Regional Food Bank to be further distributed throughout L.A. County MEDIA OPPS: --2 trucks with 75,000 pounds of food to be distributed to neighborhood families, parents of students at the Hollenbeck Middle School and the Los Angeles Regional Food Bank --Parents and families learning about nutrition and healthier eating habits
About United Way of Greater Los Angeles
United Way of Greater Los Angeles is a nonprofit organization that creates pathways out of poverty by focusing on increasing housing stability, improving educational achievement and providing job training and financial education for the most vulnerable in our community. Through its research work, United Way identifies the issues and works in partnership with community leaders and supporters to solve them by funding targeted programs and advocating for change. For more information, visit www.unitedwayla.org.
About Goya Foods
Founded in 1936, Goya Foods, Inc. is America's largest Hispanic-owned food company, and has established itself as the leader in Latin American food and condiments. Goya manufactures packages and distributes over 1,600 high-quality food products from the Caribbean, Mexico, Central and South America. Goya products have their roots in the culinary traditions of Hispanic communities around the world; their combination of authentic ingredients, robust seasonings and convenient preparation make them ideal for every taste and every table. For more information on Goya Foods, please visit www.goya.com
United Way of Greater Los Angeles; Goya Foods
CONTACT: Oralia Michel, +1-626-705-1942, oralia@ommpr.com
Web site: http://www.GoyaGives.org/
http://www.unitedwayla.org/
http://www.goya.com/
