What
Kids ages 8 to 12 are invited to Borders to celebrate the major motion picture release of 20th Century Fox's "Diary of a Wimpy Kid: Rodrick Rules," based on the "Diary of a Wimpy Kid" book series by Jeff Kinney.
(Logo: http://photos.prnewswire.com/prnh/20060208/BORDERSLOGO )
Borders will host a number of fun and enriching activities during the Wimpy Kid parties including a trivia challenge where kids will be tested on their knowledge of characters and scenes from the books. Lucky winners of the trivia contest will receive Silly Bandz as prizes.
Kids will also enjoy a craft project and taste delicious samplings of food and beverages from Seattle's Best Coffee cafe.
Importantly, each child in attendance will be given the opportunity to write a review of their favorite book in the "Diary of a Wimpy Kid" series. One review from each store will be featured on the March is Kids Reading Month landing page at http://www.borders.com/online/store/ArticleView_march-is-kids-reading-month, while other reviews will be included on the title detail pages on Borders.com.
When
Saturday, March 19 at 2 p.m.
Where
Borders - Lovers Lane 5500 Greenville Ave. Dallas, TX 75206 Borders - Allen 965 West Bethany Dr. Allen, TX 75013 Borders - Arlington 4000 Arlington Highlands Blvd. Arlington, TX 76018
Please visit www.borders.com and click on the Store Locator link for many additional Borders locations hosting parties. Events and activities may vary by store.
Media Contact
Media interested in covering this event should contact Mary Davis at (734) 477-1374 or mdavis4@bordersgroupinc.com.
About the "Diary of a Wimpy Kid" Book Series
Jeff Kinney's "Diary of a Wimpy Kid" series, which includes five books that feature the snarky and hilarious journal entries of character, middle schooler and middle child Greg Heffley, is credited with helping turn reluctant readers, boys in particular, on to the joy of reading.
About "Diary of a Wimpy Kid: Rodrick Rules"
In this sequel to 2010's surprise hit, Greg Heffley, the kid who made "wimpy" cool is back in an all-new family comedy based on the best-selling follow-up novel by Jeff Kinney. As he begins seventh grade, Greg and his older brother -- and chief tormentor -- Rodrick must deal with their parents' misguided attempts to have them bond. The film opens in theatres nationwide March 25.
/PRNewswire -- March 15, 2011/
Borders
