Borders Stores in Greater Atlanta to Host Free 'Diary of a Wimpy Kid: Rodrick Rules' Movie Release Party Saturday, March 19

What

Kids ages 8 to 12 are invited to Borders to celebrate the major motion picture release of 20th Century Fox's "Diary of a Wimpy Kid: Rodrick Rules," based on the "Diary of a Wimpy Kid" book series by Jeff Kinney.

(Logo: http://photos.prnewswire.com/prnh/20060208/BORDERSLOGO )

Borders will host a number of fun and enriching activities during the Wimpy Kid parties including a trivia challenge where kids will be tested on their knowledge of characters and scenes from the books. Lucky winners of the trivia contest will receive Silly Bandz as prizes.

Kids will also enjoy a craft project and taste delicious samplings of food and beverages from Seattle's Best Coffee cafe.

Importantly, each child in attendance will be given the opportunity to write a review of their favorite book in the "Diary of a Wimpy Kid" series. One review from each store will be featured on the March is Kids Reading Month landing page at http://www.borders.com/online/store/ArticleView_march-is-kids-reading-month, while other reviews will be included on the title detail pages on Borders.com.

When

Saturday, March 19 at 2 p.m.

Where

Borders - Midtown 650 Ponce de Leon, Ste. 500 Atlanta, GA 30308 Borders - Buckhead 3637 Peachtree Rd. NE, Ste. C Atlanta, GA 30319 Borders - East Cobb 4475 Roswell Rd. Marietta, GA 30062

Please visit www.borders.com and click on the Store Locator link for additional Borders locations hosting parties. Events and activities may vary by store.

Media Contact

Media interested in covering this event should contact Mary Davis at [phone] or [e-mail]

About the "Diary of a Wimpy Kid" Book Series

Jeff Kinney's "Diary of a Wimpy Kid" series, which includes five books that feature the snarky and hilarious journal entries of character, middle schooler and middle child Greg Heffley, is credited with helping turn reluctant readers, boys in particular, on to the joy of reading.

About "Diary of a Wimpy Kid: Rodrick Rules"

In this sequel to 2010's surprise hit, Greg Heffley, the kid who made "wimpy" cool is back in an all-new family comedy based on the best-selling follow-up novel by Jeff Kinney. As he begins seventh grade, Greg and his older brother -- and chief tormentor -- Rodrick must deal with their parents' misguided attempts to have them bond. The film opens in theatres nationwide March 25.

/PRNewswire -- March 15, 2011/

Photo: http://photos.prnewswire.com/prnh/20060208/BORDERSLOGO
PRN Photo Desk, [e-mail]

Borders

Web site: http://www.borders.com/