Emmi Roth USA, Inc., a subsidiary of Switzerland-based Emmi Group is adding an indulgent flavor to its premium fresh dairy single-serve coffee portfolio along with the unveiling of a new brand design in May 2011. Caffè Latte Vanilla will be available in the refrigerated section.
Vanilla - Madagascar Vanilla, Fair Trade Espresso & Reduced-fat Milk
Caffè Latte Vanilla, an exclusive Emmi USA offering to the American market, is infused with Madagascar-bourbon vanilla derived from orchids grown on the Indian Ocean Islands creating an exotic, sweet and delicate spiced treat. Unlike other ready-to-drink coffee beverages, only the freshest natural ingredients combine to create a delicious ice-cold Caffè Latte. Carefully selected coffee beans are roasted to perfection, freshly ground and promptly brewed to create a superior espresso. Perfectly paired with fresh creamy rbST-free milk, Caffè Latte conveniently brings Swiss tradition to consumers at home, at work or on-the-go. Emmi is committed to supporting fair trade and is proud to provide only the best Fair Trade Certified™ espresso in their Caffè Latte Vanilla.
In conjunction with the launch, consumers can seek out the new Caffè Latte package design. Caffè Latte is the first Emmi Roth USA item to transition to the new brand design. A new Emmi Swiss Yogurt and all the company's imported cheeses from Switzerland will follow suit.
The new look features the Alps and other iconic Swiss images against a red backdrop. The new packaging will create a unified brand image across categories and make it easy for consumers to find their favorite products from Emmi Roth USA. The new packaging design will be supported with a number of marketing activities in-store, outdoor and on the Web.
For more information visit www.emmirothusa.com.
About Emmi Roth USA, Inc.
Emmi Roth USA, a subsidiary of Emmi Group, is a leading provider of specialty and artisan cheeses and premium fresh dairy products. Our expansive portfolio includes award-winning cheeses from Switzerland, Europe, and the United States, each crafted with pride from the freshest local milk. Key cheese brands include Kaltbach cave-aged, Grand Cru and Buttermilk Blue. Our specialty dairy products include Swiss Premium Yogurt and Caffè Latte, Emmi's chilled coffee drink crafted with fresh roasted coffee and the finest milk. Tradition and innovation balance perfectly to deliver distinctive offerings of the highest quality to the retail and food service trades.
About Emmi Group
Emmi Group is the largest Swiss milk processor and one of the most innovative premium dairies in Europe. In Switzerland. Emmi focuses on the development, production and marketing of a full range of dairy and fresh products as well as the production, aging and trade of primarily Swiss cheeses. Outside Switzerland, Emmi concentrates on brand concepts and specialties in European and North American markets. The primary focus in fresh products is on lifestyle, convenience and health products. In the cheese business, Emmi positions itself as the leading company worldwide for cheese from Switzerland. Emmi's customers are primarily the retail trade, the food service sector and the food industry. In 2009, Emmi achieved net sales of CHF 2.62 billion and employed some 3,525 people (full-time equivalents) in Switzerland and abroad.
Contacts:
Emmi Roth USA, Inc.
Jennifer Hamm, 845-268-9990 Ext 130
Jennifer.hamm@emmirothusa.com