In4mation Insights (www.in4ins.com) today announced the hiring of Dr. Ken Wisniewski to lead the new Analytical Consulting Practice for the firm.
"We continue to experience significant growth," said Steve Cohen, partner and co-founder of In4mation Insights. "Having Ken join us really gives a great boost to the breadth of our analytic offerings, gets us into new clients and markets, and helps us expand our products and services. His experience will help guide our team of PhD modelers and software engineers."
Partner and co-founder Mark Garratt said, "We are very pleased to have Ken Wisniewski join In4mation Insights. Ken joins us in a senior role, bringing an exceptional understanding of how to drive business results with analytics. We are particularly excited by Ken's achievements in the online sales space and see this as an area of great synergy for our high-speed Bayesian computing systems."
In this newly created role, Dr. Wisniewski will head the Analytical Consulting Practice, managing a portfolio ranging across Consumer Packaged Goods, Retailing (Online and Store-based), Financial Services, Travel and Entertainment, and Information Technology, among others.
Dr. Wisniewski said, "I am looking forward to helping the In4mation Insights team become a truly world-class Research, Analytics and Technology firm, one that can deliver the industry's most sophisticated design, modeling and deliverable capabilities to help solve the most difficult and yet the most important problems our client companies face. The results are real, significant Marketing and Sales ROI. I am eager to bring the power of In4mation Insights to a wide range of client industries."
Dr. Wisniewski has over 25 years of experience in the design and execution of sophisticated, industry-leading analytical modeling and consulting, directed at understanding the drivers of customer/consumer and distribution channel-member behavior, and has been a pioneer and continued innovator in the areas of Pricing, Promotion and Marketing Mix ROI. His work focuses on improving client business understanding and performance in the areas of marketing, sales, product development, advertising, alternative futures simulations, and forecasting, across a wide range of industries.
Following an academic career on the University of Chicago's Graduate School of Business Faculty and as Associate Director of the University's Center For Research in Marketing, Dr. Wisniewski then built and managed state-of-the-art analytical and consulting divisions for ACNielsen-U.S. (1988-1994), ACNielsen-International (headquartered in Brussels 1994-1999 and London 1999-2004), and as SVP-Citigroup North America. From 2006-2011, he was a Sr. Partner and Managing Director at Momentum Market Intelligence, developing cutting-edge price, promotion and media optimization models and systems. The consulting he delivered to clients has resulted in multi-million dollar bottom-line profit improvements in their business performance.
Ken has worked extensively both in the U.S. and globally, is an expert in multi-country/multi-cultural research, and has delivered business results in over 30 countries for clients on 6 continents. Two of his articles have won the John D. C. Little INFORMS Award for "Best Article of the Year" in Marketing, and the software and approaches he has designed and managed have won awards and been used globally. He continues to be active in advanced R&D (models, processes, systems and deliverables), and to speak professionally at industry and academic conferences.
About In4mation Insights
In4mation Insights is an internationally recognized firm in the marketing research and analytics field and is known for its industry-leading theoretical and practical leadership and advanced technology. The firm's practice leaders each have more than 30 years experience in consumer research, data analytics, modeling and technology to deliver answers related to Pricing, Marketing ROI, New Product Development, Market Structure and Consumer & Market Segmentation. One of the firm's key differentiating capabilities is the use of Bayesian techniques, which enhance the potential value of consumer and market data. The firm has a global footprint and has worked with a number of Fortune 200 companies; their experience includes industries such as consumer goods, IT, Telecom, Financial Services, and Media.
For more information, please visit www.in4ins.com.
Contacts:
In4mation Insights
Steve Cohen, 781-444-1237, ext. 104
Partner
& Co-founder
scohen@in4ins.com
or
Stuart
Schwartz, 781-444-1237, ext. 161
Managing Director, Client
Development
sschwartz@in4ins.com
