To increase the worldwide brand awareness and attract new customers to the
Group, Bang & Olufsen will develop a new category of products and expand the
distribution through complementary sales channels.The products under the new category will be marketed through existing Bang &
Olufsen retailers as well as complementary channels, which will showcase the
products to a wide and relevant audience. The new product category is expected
to be an important business driver as it is intended to increase Bang &
Olufsen's worldwide brand awareness and generate new customer leads to the
existing Bang & Olufsen distribution that offers the complete product portfolio
and service concept.
The new category is expected to consist of stand-alone, single-room, easy-to-install products and take advantage of Bang & Olufsen's core competences within design, sound, connectivity and user friendliness - applying Bang & Olufsen's approach to quality.
Further details about the implementation of the new product category will be provided in connection with the strategy presentation following the full-year presentation in August 2011.
The development of the new product category and the expansion of the distribution do not affect Bang & Olufsen's expectations to the current financial year.
Tue Mantoni President & CEO
Applications to this announcement to be made to: Director, Corporate Communications Tommy Jakobsen, tel: +45 9684 5100.
Attachment:
https://newsclient.omxgroup.com/cds/DisclosureAttachmentServlet?messageAttachmentId=350166
The new category is expected to consist of stand-alone, single-room, easy-to-install products and take advantage of Bang & Olufsen's core competences within design, sound, connectivity and user friendliness - applying Bang & Olufsen's approach to quality.
Further details about the implementation of the new product category will be provided in connection with the strategy presentation following the full-year presentation in August 2011.
The development of the new product category and the expansion of the distribution do not affect Bang & Olufsen's expectations to the current financial year.
Tue Mantoni President & CEO
Applications to this announcement to be made to: Director, Corporate Communications Tommy Jakobsen, tel: +45 9684 5100.
Attachment:
https://newsclient.omxgroup.com/cds/DisclosureAttachmentServlet?messageAttachmentId=350166
© 2011 GlobeNewswire
