LOS ANGELES, May 26, 2011 /PRNewswire/ -- Following the recent licensing of MovieConnect to search engine giants Google and Yahoo!, The Aura Group is pleased to announce the official launch of its MovieConnect App for Facebook.
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The new media advertising and consulting firm has partnered with major Hollywood studios to use MovieConnect on Facebook which officially launches today with the release of the film "The Hangover Part II."
The proprietary movie ticketing and showtime advertising technology is the only application that allows for one-click movie times and tickets. Using it as an application on Facebook will allow film studios to upload the app onto a movie's fan page and allow fans to find theaters and tickets without leaving Facebook.
"We are extremely pleased with the rapid growth of MovieConnect, evolving from a banner technology to rich media, and now as a user-friendly social application," said The Aura Group president David Bailey. "With the use of the MovieConnect app, new movies have the potential to go viral socially, as millions of users invite friends, and share comments and movie times."
The Aura Group has developed the MovieConnect app to be easily customizable by film studios and branded for specific movies. Facebook users can access the application by visiting a movie's fan page. With over 500 million users on Facebook, movie fan pages with the MovieConnect app will be accessible to audiences around the world, increasing consumer awareness of the featured movie, and ultimately providing an increase in box office profits.
Users who "like" the Facebook fan page for Warner Bros.' new film "The Hangover Part II" (http://www.facebook.com/thehangover) can access the MovieConnect app by clicking "Buy Tickets." Users will be prompted to type in their zip code, which will retrieve a list of theaters and showtimes in their area. By selecting a theater and a specific showtime, a window pops up within the app, sharing information about the film and giving users three options: share, invite friends, and purchase tickets.
Clicking "share" allows users to comment within their profile about the movie, and the ability to share movie and theater information with their friends. By inviting friends, users can create a Facebook event for the movie and select a specific time. Clicking "purchase tickets" transfers the user to Fandango, MovieTickets.com, Moviefone, or third party vendor where they are linked directly to the exhibitor for ticket purchase.
The Aura Group, a wholly owned subsidiary of Aura Interactive, Inc., specializes in online advertising creative and technology in addition to interactive media development. Aura's commitment to develop new technologies, coupled with stunning creative abilities and expert Flash video knowledge, has positioned itself, and its clients, on the cutting edge of online advertising. For more information, call 888-580-8863 or visit www.theauragroup.com.
MEDIA INQUIRIES:
Rob Hallstrom
PR@theauragroup.com
SOURCE The Aura Group
