Chicago entrepreneur rolls out new online tool for brand identity management
BrandCaddy last night unveiled its first generation service packages for businesses of all sizes to fellow leaders in the Greater North Michigan Avenue Association (GNMAA) as part of the new company's inaugural roll out. The brand managing tools, which are used to securely store, organize and share brand assets and related information, are now available online at BrandCaddy.com.
According to Matthew Cimaglia, founder of BrandCaddy, LLC, "We are advocating a new era of brand communications in a fast-moving digital world. BrandCaddy.com was created for over-taxed professionals seeking excellence and piece of mind. We offer business leaders and their creative partners time-saving solutions to streamline the process and ensure consistency."
On BrandCaddy.com, companies have a platform to showcase their brand guidelines and assets in the form of a Brand Profile. They can upload their logos, news releases, pictures, videos, and anything else related to the brand. Companies also have the option to give access to their creative firms to manage the account. Other users can request to connect to the company, and when the company accepts, the user has access to view and download their brand assets.
"We recognize the need for businesses of all sizes to build strong brands, yet many leaders have not had the luxury of dedicated experts to develop and manage the kind of tools global brands have been using for years," said Cimaglia. "When organizing a brand, one of the most difficult tasks is keeping it all in one place. BrandCaddy.com provides a secure location and a suite of brand identity management tools at an affordable price."
As a professional working with brands for years, Cimaglia understands the struggle of collecting important brand assets for projects under deadline. He knew if this information was in one accessible location, it would be more efficient and productive, while helping brand managers to maintain the integrity of each brand as well.
"The Greater North Michigan Avenue Association owns one of the premier brands, The Magnificent Mile®, and serves members that also own premier brands in their own right. All of us understand the importance of protecting these brands. We look forward to BrandCaddy.com showing us how we can do a better job with that," said John Chikow, GNMAA president and CEO.
BrandCaddy strategically selected the GNMAA and its collection of iconic brands to represent the variety of professionals the services are designed to support. "We look forward to receiving feedback to refine these products and enhance their value for brand managers and their creative partners. We realize user acceptance depends upon dialogue with early adopters as we expand and evolve our core services to further empower customers," said Cimaglia.
BrandCaddy.com is a secure repository for an organization's essential brand identity elements. This online environment is an accessible place to store, organize, and share brand guidelines and assets both within and outside an organization.
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For digital assets view our BrandCaddy Profile: https://brandcaddy.com/brandcaddy
Contacts:
BrandCaddy
Raven Tarpley, 312.884.1269
raven.tarpley@brandcaddy.com
