NEW YORK, June 26, 2011 /PRNewswire/ -- BBDO Worldwide was, for an unprecedented fifth year in a row, named Network of the Year at the Cannes Lions International Festival of Creativity, widely regarded as the world's preeminent creative competition.
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The Network of the Year Award was first established in 2007. BBDO Worldwide has won it every year since.
In addition, BBDO's Brazilian agency, Almap BBDO, was named individual Agency of the Year, for the second year in a row, and BBDO New York was the third most awarded agency.
The year also saw the presentation of the first-ever Lions for Creative Effectiveness. BBDO won that, too, with AMV BBDO, London winning the Grand Prix for its campaign for PepsiCo. This, in the same week that BBDO was named the Most Effective Network in the world in the Effie Effectiveness Index by Effie Worldwide and WARC.
In all, 18 BBDO agencies from across every region combined to win a total of 72 coveted Lions, with work that spanned all forms of communication from Cyber to Design, Direct, Film, Media, Outdoor, Press, Promotion, PR, Radio and Titanium/Integrated. Included were Grand Prix awards for both PR and Radio, bringing to three the number of Grand Prix won by BBDO, the most of any agency group.
Awarded work was created for 50 different clients and brands, among them, some of BBDO's biggest global advertisers such as Mars, P&G, Mercedes, PepsiCo and FedEx.
"To be recognized as the Most Effective Network in the world and as Cannes Network of the Year in the same week could be viewed as a happy coincidence. It makes us very happy, but it isn't a coincidence. The best work works best," said Andrew Robertson, President and CEO, BBDO Worldwide.
A list of BBDO's award-winning agencies includes: Almap BBDO, AMV BBDO, BBDO Argentina, BBDO Canada in Toronto, BBDO Proximity Germany Dusseldorf, BBDO Guerrero Philippines, BBDO India in Mumbai, BBDO New York, 140 BBDO Cape Town, Clemenger BBDO Melbourne, CLM BBDO France, Colenso BBDO Auckland, Contrapunto BBDO Madrid, Net#work BBDO Johannesburg, Pages BBDO in the Dominican Republic, Proximity Canada, Sancho BBDO in Colombia and WIRZ BBDO in Zurich.
BBDO Worldwide is part of Omnicom Group, Inc. (NYSE-OMC; www.omnicomgroup.com). Omnicom is a leading global marketing and communications company. Omnicom's branded networks and numerous specialty firms provide advertising, strategic media planning and buying, digital and interactive marketing, direct and promotional marketing, public relations and other specialty communications services to over 5,000 clients in more than 100 countries.
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SOURCE BBDO Worldwide
