ATLANTA, Aug. 24, 2011 /PRNewswire/ -- With record summer temperatures scorching most of the U.S., consumers everywhere are looking for answers to reduce their home heating and cooling costs.
The Titan Agency, an Atlanta-based full service advertising and marketing agency with offices in Miami, recently teamed up with home improvement expert Danny Lipford to produce a satellite media tour (SMT) for its client, Bosch Thermotechnology, touting the many benefits of Bosch geothermal heat pumps as a cost-effective, energy-efficient way to heat and cool your home.
"Geothermal is a highly efficient way for consumers to heat and cool their homes using the stored thermal energy of the earth that's right under our feet," said Tony DeMartino, Titan CEO. "We partnered with Danny Lipford because he's well-known throughout the home improvement industry and respected by consumers and the trade alike. He's a great educator and able to articulate the economic and energy-efficiency benefits of geothermal in a way consumers and the trade can understand and appreciate."
Lipford is the Host and Executive Producer of the nationally-syndicated home improvement television show Today's Homeowner with Danny Lipford, syndicated radio show Homefront, and regularly appears on home improvement segments for The Weather Channel and CBS's The Early Show.
Titan worked with a local Bosch dealer, Premier Indoor Comfort Systems, to produce the SMT on site at an actual Bosch geothermal heat pump installation at an Atlanta-area home site. More than 20 television stations picked up the SMT in 22 markets including Dallas, St. Louis, Atlanta, Boston and New York City.
The SMT coverage generated more than 10 million audience impressions to-date for Bosch geothermal heat pumps and its website www.bosch-climate.us
About The Titan Agency
Formed in 2001, The Titan Agency combines deep knowledge of brand, business and capital strategies to produce advertising and marketing campaigns that drive bottom-line results. Additionally, we believe the offline and online worlds have converged into one. As a result, marketing requires one agency that creates one strategy and delivers messages with impact through multiple mediums that reach people wherever they are. One Voice. One Agency. One Solution. For more information, visit www.thetitanagency.com.
SOURCE The Titan Agency
