Real Flame Cooperates With Consumer Product Safety Commission Gel Fuel Recall

RACINE, Wis., Sept. 1, 2011 /PRNewswire/ -- Statement from John Ridgeway, Vice President, Sales and Marketing, for Real Flame:

"We are confident in the strong safety record of Real Flame pourable gel fuel products. Still, we are complying with the CPSC ban, and will be working to further ensure consumer safety through improved labeling and bottling per the CPSC's recommendation. In our 27 years of producing gel fuels, including two and a half years of pour gel production, there has not been one report of a burn injury involving Real Flame gel fuels.

As we have stressed since the first incident occurred earlier this summer, consumer safety has always been paramount at our company and we have carefully tested our product for safety. As a result, the composition of our pourable gel fuel has a different fuel source, burn properties and flash point from most other such products.

Real Flame is extremely confident in its exclusive gel fuel formulations. We have cooperated, and will continue to cooperate, with the CPSC. If the CPSC produces a video and provides Real Flame with an understanding of how it was put together and what brand of gel fuel was used in the recorded tests, we will consider supporting the distribution of a video by CPSC. It is important that there is an understanding that no one brand of pourable gel fuel has the same formulation and burn characteristics as another brand.

We continue to be confident in the safety of our product, and concur that the safety of consumers is the most important consideration.

Moving forward, we will continue to cooperate with the labeling and bottling changes sought by the CPSC to enhance consumer safety, and look forward to providing consumers with an even safer product."

About Real Flame Company

For nearly 30 years, Real Flame Company, of Racine, Wis., has been the leader in the production and sale of gel-fueled fireplaces and accessories. All of its products are manufactured to the highest standards and, of course, safety is the top priority in all of its designs. Real Flame's Gel Fuel is an exclusive premium alcohol-based blend that requires no ventilation when burned. No chimney, no gas hookups and no electricity needed. Tested and approved for indoor and outdoor use, Real Flame Gel Fuel meets all clean air requirements established by both OSHA and the EPA.

John Ridgeway	Lori Richards	Geeta Jensen
Real Flame Company	Mueller Communications	President
Phone: [phone] x 136	Phone: [phone]	Real Flame Company
Cell: 262-721-7680	[e-mail]	Phone: [phone]
[e-mail]		Cell: 262-994-1284
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SOURCE Real Flame Company