NEW YORK, Sept. 28, 2011 /PRNewswire/ -- AMI Chairman, President and CEO, David J. Pecker, announced today that America Media, Inc. will launch a French edition of Shape, the leading health and fitness title for women, on January 20th, 2012.
The best-selling magazine in its category, Shape has more than 11 international editions, in addition to its U.S. flagship, which has a readership of more than 6 million of the youngest and most affluent in the category. Now that same passion for health and fitness will translate into one of the most exciting European magazine launches for 2012 with a distribution of 200,000 across the country, and a cover price of 2.80 Eur.
Commenting on this new launch, Mr. Pecker stated, "The Shape brand has been very successful around the world and we are pleased to bring our inspirational editorial to the women of France during a time when there is such a growing emphasis on fitness, health and well-being. No other publication currently exists in the French market, like Shape France. We have built upon the foundation of Shape US being the authoritative voice of health and fitness for women and recreated it with a French sensibility. We are confident that Shape France will resonate with its readers."
Shape France has identified the women who will become regular readers of this new edition -- those who believe health & fitness are essential to their lives and those who see it as a path to preserve their figure, femininity, and youth. There has been no time more appropriate than the present to expand the Shape brand to the French market, where women are embracing fitness more than ever as evidenced by increased health club and gym memberships across the country.
Each month, Shape France will deliver content to its readers with the same editorial integrity as its U.S. counterpart, providing the most relevant and authoritative information on fitness, health, nutrition, beauty and fashion to the ever-growing health-minded French woman.
This new edition is uniquely positioned to create a new magazine category in the French marketplace through the lens of fitness and health as an overarching theme. Narrowing this focus on each content section will unify the variety of topics and make for a cohesive and appealing reader experience.
In conjunction with the magazine, Shape France will launch a companion website that will feature content not found in the publication, as well as tapping into Shape.com's fitness and video content, all of which will be translated into French. ShapeMagazine.fr will be hosted in France and directly accessible through French search engines.
The magazine is being represented for advertising by Kamate Regie. For further information, please contact:
Dominique Olivier-Toumanoff
Tel. : 01 47 68 59 43
dolivier@kamateregie.com
About American Media, Inc.
American Media, Inc. owns and operates the leading print and digital celebrity and health and fitness media brands in the United States. AMI's titles include Star, OK!, National Enquirer, Globe, Soap Opera Digest, Soap Opera Weekly, Pixie, Shape, Men's Fitness, Muscle & Fitness, Flex, Muscle & Fitness Hers, Fit Pregnancy and Natural Health. AMI also manages 18 different digital sites including RadarOnline.com, OKmagazine.com, Shape.com, MensFitness.com, MuscleandFitness.com and FitPregnancy.com. AMI's magazines have a combined total circulation of almost 7 million and reach more than 55 million men and women each month. AMI's digital properties reach an average of 10 million unique visitors and 80 million page views monthly.
AMI also operates a Publishing Services business unit which includes Distribution Services, Inc. (DSI), the No. 1 in-store magazine sales and merchandising marketing company in the U.S. and Canada. DSI places and monitors AMI's publications and third-party publications to ensure proper displays in major retail chains and national and regional supermarket chains. DSI also provides marketing, merchandising and information gathering services to third parties including non-magazine clients. Publishing Services also provides print and digital advertising sales and strategic management direction in the following areas: manufacturing, subscription circulation, logistics, event marketing and full back office financial functions. Playboy is one of many publishers who have taken advantage of these additional services.
SOURCE American Media, Inc.
