130 new wines introduced, including seven in the top-seller Big Kahuna line
Fresh & Easy Neighborhood Market has added 130 new wines to its popular and award-winning wine range. Nearly 170 of the 450 wines offered at Fresh & Easy are exclusive to the company and have earned more than 200 medals and accolades from acclaimed International Wine Competitions.
Fresh & Easy has also expanded the popular Big Kahuna line – a family of wines that has been the grocer's top selling since its introduction in 2007. The Big Kahuna line, which retails for under $3 per bottle, will now include several more varietals, including:
- Cabernet Sauvignon
- Merlot
- Rose
- Shiraz
- Tempranillo
- Sweet White
- Crisp White
"We're excited to offer our customers the newly expanded and delicious range of wines at incredibly affordable prices," said Richard Wherry, category manager of wine and beer for Fresh & Easy. "Having strong partnerships with local wineries helps us to create these high-quality, award-winning wines that are exclusively offered at Fresh & Easy."
Fresh & Easy's wine range offers customers' favorite national brands along with exclusive blends that come from all over the world. Customers can choose from wines crafted in California, Washington, Oregon, Italy, Spain, Australia, France, Chile, Argentina, and New Zealand. The wines range in price from $1.99 to $40, with the majority retailing for under $10 per bottle.
The back labels of Fresh & Easy exclusive wine bottles provide helpful information for customers, including tasting notes, vineyard information, food pairing and storage recommendations. Fresh & Easy simplifies the in-store wine selection process for its customers by organizing wines by variety instead of region. Additionally, the company's exclusive wines are marked "specially selected by Fresh & Easy."
For more information about Fresh & Easy, visit www.freshandeasy.com. Also follow the company on Twitter at: www.twitter.com/freshandeasy and become a fan on Facebook at www.facebook.com/freshandeasy.
Contacts:
Fresh & Easy Neighborhood Market
Brendan Wonnacott, 310-341-1356
brendan.wonnacott@freshandeasy.com