Infogroup, the leading provider of targeted high-value sales and marketing data, customer and market intelligence, and innovative digital engagement solutions, today announced two high-level hires in its list services business: Edward Krug and Randy Robertson. Mr. Krug and Mr. Robertson, both recognized industry leaders, will report to Infogroup Services SVP Tom Claire. They join a growing list services team which recently added new hires Philip Ketonis and Janice Predonzani. The company also recently announced several new client signings including specialty retailer Journeys and non-profit organization Technoserve.
Mr. Krug will be based in Washington, DC. In his new position, he will provide list media and prospecting data services to Infogroup clients and will collaborate with Infogroup's strategy and product teams to deliver additional multichannel marketing services to power clients' business growth.
Mr. Robertson, based in San Francisco, CA, will be responsible for new business development with a focus on the publishing and technology sectors. He will work with Infogroup B2B and B2C clients on bridging traditional mail and customer acquisition analytics services with multichannel digital solutions to enable clients to expand market reach and drive business growth.
"The addition of Ed and Randy to our List Services executive team greatly enhances our bench strength in this key area of Infogroup's business," said Clare Hart, Infogroup's President and Chief Executive Officer. "Ed and Randy have deep experience in B2B and B2C marketing and list management and investing in top talent of this caliber demonstrates Infogroup's commitment to our list management and brokerage clients."
Infogroup represents over 4,000 individual lists and nearly 600 clients in both the B2C and B2B marketplaces, giving the company significant cross-sell power to generate additional revenue for its clients. The company has a comprehensive portfolio of list services designed to help companies increase sales and profits.
Mr. Krug began his career in the direct marketing industry as a list broker and has over 25 years of experience in the direct marketing industry. He joins Infogroup from True North List Marketing. Prior to that, he worked for several leading marketing companies including: MeritDirect and Walter Karl, Inc. He received his B.A. in Market Research from Indiana State University.
Mr. Robertson joins Infogroup from List Alliance where he was President since 2004. List Alliance focused on audience targeting, list brokerage planning and customer acquisition programs. Prior to that, he worked for direct response agency, Paradysz Matera, and for Acxiom/Direct Media. He received a B.A. from California State University, Chico, CA.
About Infogroup
Infogroup helps companies increase sales and
customer loyalty through our high-value data, market intelligence and
innovative digital solutions. We uncover and unlock revenue growth by
enabling our clients - from local businesses to Fortune 100 companies -
to connect and engage with their most valuable audiences millions of
times each day. Infogroup data powers the top 5 Internet search engines
and provides point-of-interest data for the leading in-car navigation
systems. For more information, visit www.infogroup.com.
Contacts:
Infogroup
Sally Cates, 402-836.5290
Corporate
Communications
corporate.communications@infogroup.com