Security Service Federal Credit Union's (SSFCU) newly redesigned website received top honors in the Web Marketing Association's (WMA) WebAwards competition. SSFCU's website was recognized as the WMA 2011 Best Credit Union Website. The prestigious award was given based on criteria that included design, ease of use, copywriting, interactivity, use of technology and content.
In partnership with Extractable, a San Francisco-based digital user experience design agency, the credit union did a complete overhaul on its website to create a more engaging online experience for users. "It was a pleasure to work with a team who brought such a laser focus on delivering a superior customer experience to its members at such a comprehensive level. This wasn't lip service. SSFCU left no stone unturned as it sought to fundamentally redefine what it means to interface with the credit union online," said Craig McLaughlin, Extractable's CEO.
In working with SSFCU, Extractable strove to understand the distinct needs of SSFCU's member base, then craft a web experience specific to them. By designing the website with Key Performance Indicators (KPIs) in mind, SSFCU is now able to monitor how well the site is working and make adjustments to it as necessary. Double-digit percentage gains have already been realized in credit card application and vehicle loan volume.
"Our online team did a great job working with Extractable to provide a major facelift to the website which now provides significantly improved online experience for our members," said John Worthington, SSFCU senior vice president of corporate communications. "We have received positive feedback from our members since SSFCU launched the site late last year."
SSFCU's revamped website is just one of several continuing projects the credit union is implementing to provide greater convenience and service for members to utilize in the online world.
About Extractable
Extractable is a digital user experience design agency, and the Web Marketing Association's Top Agency of 2009 & 2010. We specialize in creating and maintaining websites, applications, social and mobile experiences for transactional, educational, lead generation, and entertainment purposes. For our Fortune 1000 and high growth clients, our designs have targeted more than 100 million consumer and business audiences worldwide. Clients include FedEx, GE Money, HTC, JDS Uniphase, John Muir Health, NPD Group, RedPrairie, Safeway, and Vantiv. More information can be found at http://www.extractable.com.
About Security Service Federal Credit Union
Security Service Federal Credit Union offers competitive, affordable financial products and services designed to meet the needs of its members. Security Service is an industry-leading financial institution with more than $6.5 billion in assets and more than 850,000 members in Texas, Colorado, Utah and around the world. Headquartered in San Antonio, the credit union is among the top 10 credit unions in the nation and is the largest in San Antonio. Security Service strives to be America's best credit union and provides the true benefits of credit union membership with financial services of the highest quality and value. Learn more at www.ssfcu.org or call 1-888-415-7878.
Contacts:
Security Service Federal Credit Union
Clarissa Rodriguez,
210-476-4490
crodriguez@ssfcu.org
or
Extractable
Joel
Oxman, 415-227-4300 x124
joxman@extractable.com