NEW YORK, Oct. 4, 2011 /PRNewswire/ -- Bre Lawson, Executive Assistant to Michael Watras, President and CEO; and Jessica Orkin, Managing Director, has been promoted to Straightline's Program Management team. As Program Manager, Lawson will contribute to project management for select client engagements, research programs and thought leadership initiatives, under the direction of Mary Somma, Straightline's Director of Program Management.
Bre has a B.A. in Business Communications and Journalism from Baruch College and has pursued graduate studies in Graphic Design.
"I am very grateful to have the opportunity to advance within Straightline," commented Lawson. "It is a great organization to work for, where professional development and personal growth are strongly encouraged. I look forward to being able to continue my career here in this new capacity."
To fill the role of Executive Assistant to Michael and Jessica, Emilia Skrinar has joined Straightline. Emilia recently moved to New York from Seattle and has a B.A. in Strategic Communications from Seattle University. Emilia remarked, "I am thrilled to begin my career at such an amazing business with great mentors. I am eager to learn and grow as a member of the Straightline team!"
Michael commented on the recent organizational changes: "We are excited about Bre joining our Program Management team, and the arrival of Emilia Skrinar as Executive Assistant. Our philosophy of promoting within our organization is one of the many keys to our success."
About Straightline:
Straightline, founded in 1994, is a strategic brand consulting firm that builds value for market leaders and emerging companies around the world by creating and implementing powerful brands. The firm is frequently called on to help companies successfully navigate times of great change - from M&A activity to rapidly changing market conditions and evolving business strategies - with strategic brand tools that help galvanize employees, amplify competitive advantages and position for sustainable growth. Clients include some of the world's leading enterprises, including Xerox, Madison Square Garden, Pfizer, Thomson Reuters, Time Warner and T-Mobile.
Contact:
Jessica Orkin
Managing Director
+1-212-941-0700
orkin@straightlinenyc.com
SOURCE Straightline
