SCOTTSDALE, Ariz., Oct. 10, 2011 /PRNewswire/ -- Realty DataTrust, Inc., providers of the VaultWare Apartment Reservation System and a comprehensive suite of consumer-centric multifamily Internet marketing solutions, have appointed Barbara Lewis as Chief Sales and Marketing Officer effective September 7, 2011. Ms. Lewis will be responsible for overseeing the sales and marketing efforts of the company while identifying new business opportunities for its clients and partners within the industry. Her efforts will continue to increase market penetration for VaultWare, the leading apartment marketing solution provider.
"Barbara's extensive experience in developing business, sales and marketing strategies for firms both within the multifamily industry as well as other emerging industries will play a crucial role in the growth of our company," said Mike Mueller, CEO of Realty DataTrust. "We feel that her proven track record to grow startups as well as mature companies will support our long term plans for the continued growth and innovation that has made VaultWare a leader in the multifamily industry."
An experienced sales and marketing executive, Lewis brings more than 25 years of executive level management experience in the multifamily, health care, hospitality and entertainment industries. Her innate talent and ability to quickly learn new industries has allowed her huge success in launching new endeavors and driving exponential growth in firms with established market penetration as well as startups, mergers & acquisitions.
Having begun her career in multifamily advertising, Lewis researched, developed and managed 17 Apartment Guide markets, more than quadrupling annual sales to over $22,000,000. She continued her multi-family experience consulting for clients in the energy management and corporate housing niches. More recently she was instrumental in the launch of domestic and international marketing for the Doyle Brunson Poker Network, leading the company to become one of the fastest growing networks in the online poker industry. Barbara has been an active member of the NMHC, NAA and various local and state apartment associations and is recognized as a sales and marketing leader in the multi-family industry.
"My decision to join the VaultWare team was based on their leadership, innovation and client-centric philosophies. Many leaders in the multifamily industry, who have known me for years, recognize that I position myself with only 'best-of-breed' firms. My passion for excellence mirrors the attitude of the entire VaultWare team!" stated Ms. Lewis at the recent Apartment Revenue Management Conference in Scottsdale.
About VaultWare'
VaultWare provides consumer-centric apartment marketing and leasing solutions focused on delivering an ideal online shopping experience that results in streamlined operations, highly qualified leads and more leases. Since 2002, VaultWare has been inventing and pioneering solutions that facilitate online renter behavior, leasing activities and convenience for both renters and leasing professionals. These solutions include the multifamily industry's preferred apartment availability and reservation system, industry-focused desktop and mobile websites, the Leasing Tablet' touchscreen tablet leasing app and Market Comps, the only automated market survey solution with weekly pricing updates. Over 190 companies, from small property management companies to some of the largest real estate investment trusts, use VaultWare to help them effectively market their properties and efficiently lease their apartments. To learn more about VaultWare, visit the company's website at www.VaultWare.com.
Contact: Kevan Humphrey
Phone: 480-776-5358
Email: khumphrey@vaultware.com
SOURCE VaultWare
