WHITE PLAINS, N.Y., Oct. 11, 2011 /PRNewswire/ -- Coming off a successful campaign, Hockey Fights Cancer', a joint charitable initiative of the National Hockey League® and the National Hockey League Players' Association, will once again team up with The Leukemia & Lymphoma Society (LLS) during the 2011-12 season to take a shot at pediatric cancer.
(Logo: http://photos.prnewswire.com/prnh/20110215/NY48642LOGO )
Leukemia is the most common childhood cancer. The money raised through the campaign, which launches in October, will fund an LLS portfolio of pediatric cancer research grants.
The Hockey Fights Cancer/LLS campaign will also include Public Service Announcements featuring NHL® players, and a mobile phone text-to-donate campaign promoted during hockey games throughout the U.S. and Canada. The campaign gives LLS chapters across North America the opportunity to leverage and strengthen relationships with their local NHL teams. Together they will host special events at NHL arenas to raise awareness and funds to support the initiative.
"LLS is extremely grateful to the NHL and its players for committing to this initiative for another season," said LLS President and CEO John Walter. "These funds will go a long way to help researchers who are working hard to beat childhood cancer."
You can to Support Hockey Fights Cancer through these channels:
- In the US, text HFC to 90999 to donate $5.
$5.00 donation to The Leukemia & Lymphoma Society. Charges will appear on your wireless bill, or be deducted from your prepaid balance. All purchases must be authorized by account holder. Message and Data Rates May Apply. Text STOP to 90999 to STOP. Text HELP to 90999 for HELP. Full Terms: www.mGive.org/T .
- If calling from Canada, text HFC to 45678 to donate $5.
A one-time charge of $5 CDN will appear on your wireless bill, or be deducted from your prepaid balance. Under 16, must seek permission from bill payer or have parental approval. Visit www.mobilegiving.ca for complete terms. Sponsor: LLS
- Donate online to Hockey Fights Cancer at www.hockeyfightscancer.llsevent.org .
About The Leukemia & Lymphoma Society
The Leukemia & Lymphoma Society ® (LLS) is the world's largest voluntary health agency dedicated to blood cancer. The LLS mission:Cure leukemia, lymphoma, Hodgkin's disease and myeloma, and improve the quality of life of patients and their families. LLS funds lifesaving blood cancer research around the world and provides free information and support services.
Founded in 1949and headquartered in White Plains, NY, LLS haschaptersthroughout the United States and Canada. To learn more, visit www.LLS.org or contacttheInformation Resource Center at (800) 955-4572, Monday through Friday, 9 a.m. to 6 p.m. ET. www.lls.org.
About Hockey Fights Cancer'
Hockey Fights Cancer is a joint charitable initiative founded in December 1998 by the National Hockey League and National Hockey League Players' Association. It is supported by players, NHL member clubs, NHL alumni, the NHL Officials' Association, professional hockey athletic trainers and equipment managers, corporate marketing partners, broadcast partners and fans throughout North America. The goal of Hockey Fights Cancer is to raise money and awareness for national and local organizations involved in cancer care and research. To date, Hockey Fights Cancer has raised more than $12 million. Hockey Fights Cancer is a component of The Biggest Assist Happens Off The Ice®, the National Hockey League's and National Hockey League Players' Association's social responsibility program that builds on hockey's long-standing tradition of addressing important social issues in North America and around the world.
NHL, the NHL Shield and the Biggest Assist Happens Off the Ice are registered trademarks of the National Hockey League. The Hockey Fights Cancer name and logo are trademarks of the NHL Foundation. (C) NHL 2011. All Rights Reserved.
Andrea Greif
(914)821-8958
andrea.greif@lls.org
SOURCE The Leukemia & Lymphoma Society
