Innovation delivers new oil formula from 50 percent recycled oil
BARENDRECHT, Netherlands - Valvoline (http://www.valvoline.com/)(TM), a brand of Ashland Inc. (NYSE: ASH), today announced the introduction of NextGen(TM) engine oil (http://nextgen.valvoline.com/)products for commercial and industrial customers in the EMEA region with All Fleet Extra NextGen SAE 15W-40 oil available in 208L drum and 20L pail sizes.
Priced for sale equivalent with Valvoline's regular engine oil, the new oil formula is made from 50 percent recycled oil and delivers 100 percent Valvoline engine protection. NextGen engine oil is great for engines and better for the environment, exceeding industry specifications with reduced environmental impact because recycling takes fewer resources than refining crude oil.
NextGen engine oil is the culmination of years of continued research, technology and innovation from Valvoline scientists coupled with advancement in the oil re-refining process. Used oil is now refined with the same processes as crude oil. Because used oil actually contains fewer contaminants and more usable molecules than crude oil, the result is new, high quality base oil. The highest quality recycled oil is used and then improved with Valvoline's award-winning additives to make NextGen exceed industry specifications and match the high quality of other Valvoline engine oils.
"The launch of NextGen engine oil in the EMEA region is a truly exciting event for two key reasons. First, we provide the EMEA customer base with a unique combination of a high-performance engine oil and a positive contribution to our environment. Secondly, we are the first major global brand to bring this compelling and differentiated proposition to the transportation markets of EMEA," said Frank Rouwens, director of business development and marketing, Valvoline EMEA. "So, we are proud to state that we not only guarantee superior protection for our customers' engines, but we also contribute to the protection of the natural environment in which we all live."
Worldwide, engines use 39 billion liters of oil annually. Most of the used oil is treated as waste. One liter of improperly disposed oil can contaminate up to1 million liters of drinking water, a precious resource.
About Valvoline
Valvoline is the world's first oil brand, with activities starting in 1866. The Valvoline brand has a solid track record highlighted by several groundbreaking innovations. The first fully synthetic blend oil (DuraBlend(TM)) and oil designed for high-mileage engines (MaxLife(TM)) were both created by Valvoline. Additional details about Valvoline products can be found at www.valvolineeurope.com (http://www.valvolineeurope.com/).
About Ashland
In more than 100 countries, the people of Ashland Inc. (NYSE: ASH) provide the specialty chemicals, technologies and insights to help customers create new and improved products for today and sustainable solutions for tomorrow. Our chemistry is at work every day in a wide variety of markets and applications, including architectural coatings, automotive, construction, energy, food and beverage, personal care, pharmaceutical, tissue and towel, and water treatment.
Visit www.ashland.com (http://www.ashland.com/) to see the innovations we offer through our four commercial units -- Ashland Specialty Ingredients, Ashland Water Technologies, Ashland Performance Materials and Ashland Consumer Markets (Valvoline).
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(TM) Trademark of Ashland or its subsidiaries, registered in various countries
NOTE TO EDITOR:
More images and information regarding this news release, including a video clip can be found on www.valvolineeurope.com/press (http://www.valvolineeurope.com/press) and at http://nextgen.valvolineeurope.com (http://nextgen.valvolineeurope.com/).
FOR FURTHER INFORMATION:
Media Relations
Jim Vitak
614-790-3715
jevitak@ashland.com (mailto:jevitak@ashland.com)
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Source: Ashland Inc. via Thomson Reuters ONE