Delivers over 1,000 dynamically generated content versions in multiple language variations
BlueHornet Networks, Inc., a leading enterprise email service provider, has released a case study about its client Global Hotel Alliance (GHA), one of the world's largest alliances of independent hotel brands. The case study outlines GHA's successful use of BlueHornet's dynamic content capabilities to launch highly personalized emails for the GHA Discovery international loyalty program campaigns. Since the GHA Discovery program began in July 2010, the organization has increased its member base by millions of members worldwide, generating approximately 2,000 new members each day. To view the full case study, visit www.BlueHornet.com/case-studies.
The GHA Discovery program rewards member loyalty with "Local Experiences" – exclusive adventures that are specific to a hotel's location and reflect regional traditions and cultures. The higher the members' loyalty tier, the more exclusive the Local Experience adventure they receive. Pairing each individual hotel property with each subscriber's loyalty tier level and travel preferences equates to over 300 variations of emails sent monthly to GHA Discovery subscribers. Factor in that the email is translated into seven languages, and the iterations increase to over 1,800 for some communications.
"GHA Discovery is a global loyalty program and our member base has varying needs by market," said Kristi Gole, loyalty marketing manager for GHA. "BlueHornet's dynamic content capabilities have simplified our ability to be very targeted and personalized in our communications to members. We do not overwhelm our audience with a large amount of emails. Instead, we focus on key emails with the right message at the right time to drive the best results."
About Global Hotel Alliance
Based on the airline alliance
model, Global Hotel Alliance ("GHA") is the world's largest alliance of
independent hotel brands. It uses a common technology platform to drive
incremental revenues and create cost savings for its members, while
offering enhanced recognition and service to customers across all
brands, through a unique loyalty programme, GHA Discovery. GHA currently
comprises of Anantara, Doyle Collection, First, Kempinski, Leela,
Lungarno Collection, Marco Polo, Mokara, Mirvac, Omni, Pan Pacific,
PARKROYAL, Shaza and Tivoli hotels and resorts, encompassing almost 300
upscale and luxury hotels with 65,000 rooms in 52 different countries.
To learn more, visit www.gha.com.
About BlueHornet Networks, Inc.
BlueHornet Networks, Inc.
specializes in helping marketers create highly targeted email programs
that evolve through the customer lifecycle. The company's lifecycle
messaging tools and strategies deliver the value, flexibility and
strength brands need to drive sales online and in stores. BlueHornet's
email solutions are designed to be used in conjunction with emerging
marketing technologies such as social media, mobile, video and product
recommendations. To learn more about BlueHornet, visit www.bluehornet.com
and follow @BlueHornetEmail on Twitter.
BlueHornet is a registered trademark of BlueHornet Networks, Inc. All other trademarks and registered trademarks are trademarks of their respective owners.
Contacts:
Media Contact:
BlueHornet Networks, Inc.
Jennifer
Jasinski, 952-225-3637
Public Relations Manager
jjasinski@bluehornet.com
or
Investor
Relations Contact:
Digital River, Inc.
Ed Merritt,
952-225-3362
Vice President, Investor Relations
investorrelations@digitalriver.com