SANTA MONICA, Calif., Oct. 28, 2011 /PRNewswire/ -- YouTube has announced plans to bring new original channels, created specifically for today's connected viewers, to its platform. Red Bull Media House North America is one of the inaugural Action Sports content producers. The Red Bull channel will re-launch in January 2012 and feature exclusive series which will chronicle the competition and daily lives of the world's best action sports athletes in snowboarding, skateboarding, mountain biking, surfing, freestyle motocross and more.
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Red Bull Media House is a global media company that produces and distributes compelling sports, culture and lifestyle programming across multiple platforms. The Red Bull channel on YouTube will include original programming that will examine what it takes to compete at the highest levels through the eyes of young action sports athletes, how they best execute their sports in new and surprising environments, and a look at their lives away from competition.
When YouTube launched its partner program in 2007, Red Bull Media House was among the first partner channels on the platform. To date, nearly 300 million views have been generated from Red Bull content, making Red Bull Media House one of the top 5 content producers on YouTube in Sports globally.
"Since 2007, YouTube and Red Bull have shared a passion for creating and delivering compelling content for the web," stated Werner Brell, Managing Director of Red Bull Media House North America. "Four years later, once again Red Bull Media House is working with YouTube to provide inspirational programming to its new channels initiative."
YouTube will bring a new, diverse, creative set of channels, across categories like fashion, sports, music, comedy, animation, news and education which will start launching on YouTube next month and continue over the next year. The new original channels, including the Red Bull channel, are committed to creating a new viewing experience for people that make the most of the YouTube platform, and will be available globally, on any device.
For more information, contact Maddy Zeringue, 310.460.5110 or maddy.zeringue@us.redbullmediahouse.com, and visit www.redbullmediahouse.com. Free for editorial use, high-resolution photos and high definition video clips can be downloaded at www.redbullcontentpool.com.
SOURCE Red Bull Media House North America
