PeiWeiMarket.com Serves up Exclusive Content Fresh from the Markets of Asia Including Chef Videos, Recipes and Special Offers
Today, Pei Wei Asian Diner, a fast-casual concept by P.F. Chang's China Bistro Inc. (NASDAQ: PFCB), announced the launch of a new interactive website, PeiWeiMarket.com. The site invites fans to tour the markets of Asia alongside top Pei Wei chefs as they explore China, Japan, Korea, Vietnam and Thailand.
In addition to recipes, travel and video content, fans will be rewarded for sharing in the journey as they discover hidden Fortune Cookies that unlock exclusive offers. The first Fortune Cookie, available through November 10, offers one free Pei Wei entrée with the purchase of another.
"As a chef, it's my job to constantly be exploring, learning and trying new flavors so that we can bring those experiences back to our guests," said Pei Wei Executive Chef Eric Justice. "The goal of the site is to share our travels and reveal the culinary and cultural traditions that inspire Pei Wei's menu. We hope our fans enjoy exploring as much as we have."
The user-friendly website includes the following sections:
- Five Countries of Flavor Tourism: China, Japan, Korea, Vietnam,
Thailand
- Videos from the streets and markets
- Featured content on cuisine and culture, recipes
- Fresh ingredients from the markets
- Learn about our chefs' travels
- Chefs: Meet the chefs behind Pei Wei Asian Diner
- Chef Eric Justice, Vice President of Culinary Operations for Pei Wei Asian Diner
- Chef Brad Borchardt, Culinary Director of International Development for Pei Wei Asian Diner
- Chef Mark Miller, one of America's foremost chefs working in regional cuisines and international flavors
- Chatter: Check our latest comments, Tweets, status updates and video posts. Investigate for hints and clues to find great deals on this site
- Fortune Cookies: Find clues to discover hidden Fortune Cookies and special rewards throughout the site. Rewards are constantly refreshed – so check back frequently and follow us on Facebook and Twitter to find out when and where they might be
For more information, visit www.PeiWeiMarket.com.
About Pei Wei
Pei Wei Asian Diner, owned and operated by P.F. Chang's China Bistro, offers a menu of fresh, high-quality Asian cuisine. The restaurant provides a comfortable, quick and casual dine-in experience as well as the flexibility, speed and convenience of take-away service. From the exotic aromas rising from the sizzling 600-degree woks to the hip décor, Pei Wei Asian Diner serves freshly prepared & made-to-order dishes from China, Japan, Korea, Thailand and Vietnam in a modern diner environment. Pei Wei currently operates 173 restaurants in 23 states. For more information please visit www.peiwei.com.
Contacts:
Pei Wei Asian Diner
Investor:
Allison Schulder, 480-888-3000
Allison.Schulder@pfcb.com
Media:
Rachel
Gillman, 312-577-1759
rgrischall@oco.com