APPLETON, Wis., Nov. 11, 2011 /PRNewswire/ -- LoanSifter, Inc. (www.LoanSifter.com), provider of the mortgage industry's most complete and intuitive product and real-time pricing platform, regrets to advise that the announcement that was distributed on November 7th, 2011 regarding its relationship with Google was made prematurely and wishes to retract and clarify the following inaccuracies:
- "Google Comparison Ads" should be referred to as "Google Advisor"
- LoanSifter is not a "strategic partner" with Google, but one of multiple pricing engines on Google Advisor that share the same vendor relationship
- The pricing information Google provides is not "real time" pricing
Stated LoanSifter President Bruce Backer: "We apologize to Google and its partners for these inaccuracies and look forward to a continued relationship with Google."
About LoanSifter
LoanSifter, Inc. provides the banking industry's most comprehensive tools for mortgage bankers, loan officers and secondary departments to price, market and manage loans. The company's flagship technology solution is an accurate, web-based product and pricing solution providing bankers with advanced tools to improve their service levels and increase profits. LoanSifter boasts the most comprehensive investor database in the industry with over 160 correspondent and wholesale investors. LoanSifter is also the leader in delivering point-of-sale (POS) and marketing tools to lenders and loan officers, including its eOriginations suite solution, offering highly customizable website utilities (automated consumer-facing pricing search), automated email campaigns, automated quoting for Zillow and LendingTree, scenario-specific rate monitoring alerts, and automated marketing materials. Founded in 2004, LoanSifter is headquartered in Appleton, Wisconsin. For more information about LoanSifter, call 920.268.4770 or visit www.LoanSifter.com.
PRESS CONTACT:
Warren Lutz
Strategic Vantage Marketing & Public Relations
(925) 270-3941
PR@StrategicVantage.com
SOURCE LoanSifter, Inc.
