Ikon Communications, UM and Coca-Cola Receive Top Awards in Singapore
Singapore, Nov 16, 2011 - (ACN Newswire) - The Festival of Media Asia, the acclaimed first festival of media creativity and innovation, today announced the winners of the annual awards. Held at a gala event at the Ritz Carlton Hotel in Singapore last night, the awards were given across threetop categories and 12 open categories. The Festival of Media Asia Awards drew an overwhelming response - 410 entries from 16 countries, which were cut down to a shortlist of 81 from which the winners of the open categories were selected.
The top awards at the event went to Ikon Communications, UM and Coca-Cola for Agency of the Year, Network of the Year, and Advertiser of the Year, respectively.
The rigorous selection process was completed under the guidance of Rahul Welde, Chairman of theJury, The Festival of Media Asia 2011 and Vice President - Media (Asia, Africa, Middle East, Turkey & Russia), Unilever.
Says Welde, "There were a number of outstanding cases which just stood out as sure wins, and there were some close calls in anumber of categories which stimulated very engaging discussions. The jury was unanimous that the submissions for the inaugural Festival of Media Asia Awards were excellent. It's great to see this calibre of creativity, execution and effectiveness inour region, and kudos to the brands and agencies who are have turned out some splendid work - quite a few risking and trying something new."
Welde continues, "It was particularly heartening that the campaigns were very sophisticated, but still managed to get the basics right. The stand-out aspect was that these came from a broad cross-section of advertisers, agencies and channels. The jury faced a difficult selection process, having to pick out the very best from a field of outstanding submissions."
The judges' panel includes leading industry voices from brands and agencies like ZenithOptimedia, Havas Media International, Carlsberg, Cheil Worldwide, Aegis Media APAC, Mindshare, Lintas Media, Hilton, and others.
"The sheer number and quality of submissions speaks volumes for the creativity and innovation emerging from Asia in recent times," said Charlie Crowe, Festival Founder and CEO of C Squared. "This is the right time to recognise and celebrate the achievements of the industry in this region."
About C Squared
C Squared is a business publishing and information company that serves the global media andmarketing industry. Since the launch of its first international industry publication Cream in 2005, C Squared has grown twelve-fold and, though still headquartered in London, over half the Groups turnover now comes from outside the UK. Across C Squareds portfolio of market-leading magazines, websites and conferences, it has readers, subscribers, visitors and clients from over 50 countries and produces successful events on every continent from New York to New Delhi; from Valencia to Vilnius and from Amsterdam to Accra. www.csquared.cc
About Lighthouse Independent Media
Lighthouse Independent Media is the publisher of Marketing magazine, the highest circulating, widest reaching, most read and longest running publication for advertising and marketing professionals in Asia Pacific. With magazines, websites, e-news bulletins, event services and a print readership of more than 100,000, Marketing is trusted across Asia Pacific for its innovation, editorial integrity and accuracy. Launched in Singapore in 2002, the publication now operates in three key markets across Asia Pacific; Singapore, Hong Kong, and Malaysia. With localised content and event formats designed for a regionally connected audience, Marketing magazine is the authority on advertising, marketing and media intelligence in Asia Pacific, reaching more advertising and marketing professionals in the region than any other competitor publication. www.marketing-interactive.com
About The Festival of Media
The Festival of Media Asia will be the premier marketing and media event dedicated to communications professionals across the Asian market. Uniquely positioned to bring together Asia's most influential marketers, media owners and media agency networks, the 2-day Festival will combine a high-level conference and exhibition with networking sessions and a unique awards ceremony.
Taking place at the Marina Bay Sands Hotel, Singapore, 13-15 November 2011, the event will provide the opportunity to share best practice and celebrate achievements in media innovation within the Asian context. www.festivalofmedia.com/asia.
Source: The Festival of Media
Contact:
Copyright 2011 ACN Newswire. All rights reserved.
Singapore, Nov 16, 2011 - (ACN Newswire) - The Festival of Media Asia, the acclaimed first festival of media creativity and innovation, today announced the winners of the annual awards. Held at a gala event at the Ritz Carlton Hotel in Singapore last night, the awards were given across threetop categories and 12 open categories. The Festival of Media Asia Awards drew an overwhelming response - 410 entries from 16 countries, which were cut down to a shortlist of 81 from which the winners of the open categories were selected.
The top awards at the event went to Ikon Communications, UM and Coca-Cola for Agency of the Year, Network of the Year, and Advertiser of the Year, respectively.
The rigorous selection process was completed under the guidance of Rahul Welde, Chairman of theJury, The Festival of Media Asia 2011 and Vice President - Media (Asia, Africa, Middle East, Turkey & Russia), Unilever.
Says Welde, "There were a number of outstanding cases which just stood out as sure wins, and there were some close calls in anumber of categories which stimulated very engaging discussions. The jury was unanimous that the submissions for the inaugural Festival of Media Asia Awards were excellent. It's great to see this calibre of creativity, execution and effectiveness inour region, and kudos to the brands and agencies who are have turned out some splendid work - quite a few risking and trying something new."
Welde continues, "It was particularly heartening that the campaigns were very sophisticated, but still managed to get the basics right. The stand-out aspect was that these came from a broad cross-section of advertisers, agencies and channels. The jury faced a difficult selection process, having to pick out the very best from a field of outstanding submissions."
The judges' panel includes leading industry voices from brands and agencies like ZenithOptimedia, Havas Media International, Carlsberg, Cheil Worldwide, Aegis Media APAC, Mindshare, Lintas Media, Hilton, and others.
"The sheer number and quality of submissions speaks volumes for the creativity and innovation emerging from Asia in recent times," said Charlie Crowe, Festival Founder and CEO of C Squared. "This is the right time to recognise and celebrate the achievements of the industry in this region."
Open categories and winners of The Festival of Media Asia 2011 Awards Best Communications Strategy Break up for National Australian Bank - ZenithOptimedia (Australia) Highly Commended Mars Play Challenge for Mars - Starcom Melbourne (Australia) Best Contribution to a Campaign by a Media Owner 11 Degrees New Media Film Project for Chevrolet Cruz - Youku.com (China) Highly Commended Invite Mr Wright for Canon - Discovery Networks Asia Pacific (Singapore) Best Entertainment Platform Coke Studio for Coca-Cola - Lodestar UM (India) Best Event/Experiential Campaign Highly Commended Marry Me Microsoft for Microsoft - UM (Australia) Best In-Store Activation Burst of Freshness for Comfort - Mindshare Vietnam (Vietnam) Best Targeted Campaign Whiskas Pledge for Whiskas - Starcom Melbourne (Australia) Best Use of Content Johnnie Walker Yulu for Johnnie Walker Black Label - BBH Asia Pacific (Singapore) Best Use of Digital Landscape Property Guide iPhone Application for The Commonwealth Bank of Australia - Ikon Communications (Australia) Highly Commended Polident Bridges the Generation Gap for Polident - MediaCom China (China) Best Use of Emerging Technology Property Guide iPhone Application for The Commonwealth Bank of Australia - Ikon Communications (Australia) Highly Commended Woolworths iPhone and Android Application for Woolworths - Tigerspike (Australia) Creative Use of Media Interactive TV for Coca-Cola - UM (Hong Kong) The Effectiveness Award Australia Kinect for Xbox Kinect - UM (Australia) The Public Service Award Harnessing People Power to Let People Know That Speed Kills for The Transport Accident Commission - Naked Communications (Australia)The Festival of Media Asia 2011 ran in Singapore from November 13-15, 2011. The dates for 2012 will be announced in the coming months.
About C Squared
C Squared is a business publishing and information company that serves the global media andmarketing industry. Since the launch of its first international industry publication Cream in 2005, C Squared has grown twelve-fold and, though still headquartered in London, over half the Groups turnover now comes from outside the UK. Across C Squareds portfolio of market-leading magazines, websites and conferences, it has readers, subscribers, visitors and clients from over 50 countries and produces successful events on every continent from New York to New Delhi; from Valencia to Vilnius and from Amsterdam to Accra. www.csquared.cc
About Lighthouse Independent Media
Lighthouse Independent Media is the publisher of Marketing magazine, the highest circulating, widest reaching, most read and longest running publication for advertising and marketing professionals in Asia Pacific. With magazines, websites, e-news bulletins, event services and a print readership of more than 100,000, Marketing is trusted across Asia Pacific for its innovation, editorial integrity and accuracy. Launched in Singapore in 2002, the publication now operates in three key markets across Asia Pacific; Singapore, Hong Kong, and Malaysia. With localised content and event formats designed for a regionally connected audience, Marketing magazine is the authority on advertising, marketing and media intelligence in Asia Pacific, reaching more advertising and marketing professionals in the region than any other competitor publication. www.marketing-interactive.com
About The Festival of Media
The Festival of Media Asia will be the premier marketing and media event dedicated to communications professionals across the Asian market. Uniquely positioned to bring together Asia's most influential marketers, media owners and media agency networks, the 2-day Festival will combine a high-level conference and exhibition with networking sessions and a unique awards ceremony.
Taking place at the Marina Bay Sands Hotel, Singapore, 13-15 November 2011, the event will provide the opportunity to share best practice and celebrate achievements in media innovation within the Asian context. www.festivalofmedia.com/asia.
Source: The Festival of Media
Contact:
Donna Garcia / Shruti Soni Rice Communications for The Festival of Media Asia Tel: +65 6221 8045 Email: donna.garcia@ricecomms.com / shruti.soni@ricecomms.com
Copyright 2011 ACN Newswire. All rights reserved.