Bobcat Company is unveiling the complete compact track loader and compact excavator Bobcat Advantage videos — a series of informative online videos to help contractors compare Bobcat machine performance, serviceability, operator comfort, uptime protection and overall manufacturing quality with that of other manufacturers' machines.
There are 18 short videos comparing Bobcat compact track loaders with similar models marketed by three competitors. In addition, Bobcat's 17 compact excavator Bobcat Advantage videos were introduced last fall and cover areas from digging challenges to serviceability comparisons.
"It's easy to read a spec sheet or a piece of literature and compare machinery on paper," said Greg Rostberg, marketing manager for Bobcat Company. "The real test is how the machines perform under load. There is a clear-cut difference that we want to show potential customers, and we feel Bobcat Advantage is the best way."
All videos can be viewed at www.bobcatadvantage.com/learn.The video segments can be easily viewed by anyone with access to the Web.
ABOUT BOBCAT COMPANY
Bobcat Company, headquartered in West Fargo, N.D., is a business of Doosan Infracore Co., Ltd., a worldwide leader in the manufacturing and distribution of compact and heavy industrial products. Bobcat compact equipment includes skid-steer, all-wheel steer and compact track loaders; compact excavators; mini-track loaders; VersaHandler® telescopic tool carriers; utility vehicles; compact tractors and Toolcat™ utility work machines. Bobcat is a global brand with more than 600 dealer locations in North America and the leader in compact equipment — the industry's original innovator, beginning more than 50 years ago with the first compact machine and predecessor to the skid-steer loader. For more information on Bobcat products, visit www.bobcat.com.
Contacts:
Two Rivers Marketing
Christina Schave, 515-557-2037
christinas@2rm.com