DALLAS, Dec. 17, 2011 /PRNewswire/ --
WHAT: | First Philips Lighting brought LED light bulbs to your home, and now they are bringing it to Dallas with the Philips LED Light Experience, a fun, educational and free interactive mobile exhibit. The Philips LED Light Experience will provide hands-on exhibits for visitors to explore what LED light can do for their homes and see firsthand where science meets style - with light bulbs. | |
Consumers can learn how LED bulbs are made, what makes them so different, as well as getting great tips on how to make their house brighter and "greener," with energy-saving, long-lasting white-light AmbientLED bulbs from Philips. They can also learn designer tips on how to use long-lasting AmbientLEDs to give the home a "lightover." | ||
Also, people who visit the tour stop can log-in to SCVNGR, a mobile game platform to take part in quick, fun challenges to win rewards, such as a SCVNGR badge, Philips LED keychain flashlight or a t-shirt. | ||
WHY: | Consumers are eager to learn for themselves the benefits of LED lighting technology and the Philips LED Light Experience shows them firsthand the comparison - side-by-side - of the quality of the new, energy-efficient LEDs vs. standard incandescent bulbs. The interactive mobile exhibit provides an inside glimpse into the inner workings of the industry-changing Philips AmbientLED A19 bulb, which consumes just 12.5 watts - or 80 percent less energy - than the standard 60-watt incandescent bulbs they were designed to replace. The new Philips AmbientLED A19 will also last 25,000 hours, or 25 times longer than the standard incandescent. | |
This fall, the interactive mobile exhibit will make 44 tour stops in 16 U.S. cities at retailers, trade shows, festivals and other events. For a complete listing of dates and locations, visit http://apps.facebook.com/LEDRoadshow. | ||
WHEN/ WHERE: | Sunday, December 18, from 11:00 a.m. - 4:00 p.m. | |
Home Depot - Lemmon Ave | ||
6110 Lemmon Ave | ||
Dallas, TX 75209 | ||
CONTACT:
Silvie Casanova
Senior Manager, Lighting Communications,
Philips Electronics North America
Ph: 781-418-7928
Email: silvie.casanova@philips.com
Julia McConnell
OneVoice
Ph: 214-259-3429
Email: julia.mcconnell@ketchum.com
SOURCE Royal Philips Electronics
