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PR Newswire
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Cellcom Israel Ltd. Announces Sales and Services VP Resignation from Office

NETANYA, Israel, Dec. 18, 2011 /PRNewswire/ -- Cellcom Israel Ltd. (NYSE: CEL) (the "Company") announced today that Mr. Meir Barav, notified the Company of his resignation from office as the Company's sales and services vice president, after seven years of successful and extensive tenure. Mr. Barav will continue to serve in office until his successor is appointed and assumes his responsibilities.

Mr. Amos Shapira, the Company's CEO thanked Meir Barav on behalf of the employees, management, board of directors and shareholders of the Company for his contribution to the Company and added that Meir Barav successfully led thousands of employees in providing quality services to the Company's customers, daily, within the highly competitive and dynamic Israeli telecommunications market. Mr. Barav's success is best demonstrated in consumer organizations reports indicating the Company's higher quality services as compared to its competitors and in the simple fact that over the last years, more customers choose the Company.

About Cellcom Israel
Cellcom Israel Ltd., established in 1994, is the leading Israeli cellular provider; Cellcom Israel provides its approximately 3.391 million subscribers (as at September 30, 2011) with a broad range of value added services including cellular and landline telephony, roaming services for tourists in Israel and for its subscribers abroad and additional services in the areas of music, video, mobile office etc., based on Cellcom Israel's technologically advanced infrastructure. The Company operates an HSPA 3.5 Generation network enabling advanced high speed broadband multimedia services, in addition to GSM/GPRS/EDGE and TDMA networks. Cellcom Israel offers Israel's broadest and largest customer service infrastructure including telephone customer service centers, retail stores, and service and sale centers, distributed nationwide. Through its broad customer service network Cellcom Israel offers its customers technical support, account information, direct to the door parcel services, internet and fax services, dedicated centers for the hearing impaired, etc. As of 2006, Cellcom Israel, through its wholly owned subsidiary Cellcom Fixed Line Communications L.P., provides landline telephone communication services in Israel, in addition to data communication services. Cellcom Israel's shares are traded both on the New York Stock Exchange (CEL) and the Tel Aviv Stock Exchange (CEL). For additional information please visit the Company's website www.cellcom.co.il

Company Contact

Yaacov Heen

Chief Financial Officer

investors@cellcom.co.il

Tel: +972 52 998 9755

Investor Relations Contact

Porat Saar

CCG Investor Relations Israel & US

cellcom@ccgisrael.com

Tel: +1 646 233 2161

SOURCE Cellcom Israel Ltd.

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© 2011 PR Newswire
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