1 million copies of #1 Utility app Flashlight will wholesale on appbackr
FLASHLIGHT, the highly successful iPhone® app from developer i4software®, is launching a new app sale on wholesale marketplace appbackr. FLASHLIGHT's third campaign will raise $450,000, the largest ever on appbackr.
i4software is running the campaign in part to raise money for a large-scale marketing campaign for FLASHLIGHT. The overwhelmingly popular app is ad-free and opens faster than any other flashlight app. FLASHLIGHT is able to provide a constant light source that is brighter than most common D-battery flashlights. "When compared to other funding and bank options, we believe in the appbackr wholesale model to be a superior alternative for successful app developers to maintain the momentum of their top apps while also funding further expansion and growth." – Michael Zaletel, CEO i4software.
Two previous campaigns on the marketplace sold a combined 255,000 copies, paying 27% and 16% profit respectively to its buyers. I4software used the money to boost App Store sales.
Buyers who purchase wholesale copies of the app on appbackr will make money as the app sells in the App Store. Buyers' profit will be tiered so that buyers later in the campaign will benefit as much as early buyers. The first group of buyers will make a profit of 9%, the next groups will profit 13%, 17%, 20% and 24%.
As the app is downloaded in the App Store, and Apple remits payment, appbackr will distribute profits to buyers sequentially. When all of the wholesaled copies have sold, the i4software reverts to the normal distribution method.
Appbackr will send out an email to its users when the campaign starts at 9 am PST Feb. 13, 2012. As new tiers are reached, appbackr will alert their followers on Twitter @appbackr and on the site's Facebook page.
FLASHLIGHT App Store Link: http://itunes.apple.com/us/app/flashlight/id379745980?mt=8
About i4software
i4software, a division of i4sites® established in 1999, is focused on the development of simple, yet powerful mobile applications for iOS, Samsung® bada™ and Android™ platforms. The i4software development team is comprised of uniquely skilled individuals with solid backgrounds in producing successful apps and games for worldwide distribution. i4sites also operates over 700 destination travel websites under the i4® brand name such as i4vegas.com, i4newyork.com and i4hawaii.com.
About appbackr
appbackr Inc. is a privately funded startup based in Palo Alto, CA. The first wholesale marketplace for apps, appbackr's approach revolutionizes the mobile industry by solving common funding and distribution problems. Appbackr enables app developers to raise cash without giving up equity in the company or product. Winner of the PayPal X Developer Challenge and SVASE/Cambridge West Ventures Seed Fund Award, the company was also selected as an AlwaysOn Global 250 Company.
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Contacts:
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Sarah Cornwell, 650-260-3890
sarah@appbackr.com
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www.appbackr.com
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