Market Analysis and Trading Innovations to Be Unveiled; New Speakers Announced
Watch Live Streaming and Participate at #RTTS12
Rubicon Project, the advertising technology company, is hosting the Real Time Trading Summit (#RTTS12) today in New York City at 9:00 am EST at the Hudson Hotel. Leaders from across the advertising ecosystem – including new speakers Terence Kawaja of LUMA Partners and Teri Gallo of IPG's MediaBrands – will convene at the Real Time Trading Summit to discuss and reveal the opportunity presented by automated ad trading for comScore 500 publishers and their advertisers.
The Real Time Trading Summit (#RTTS12) is an invitation-only event. For those not attending, it will be live streamed on Wednesday beginning at 9:00 am EST. Please click here to watch the speakers and presentations.
You can also follow the event and participate in the conversation on Twitter by following #RTTS12. In addition, event content will be made available through Rubicon Project's website in the coming weeks.
The agenda for #RTTS12 features industry experts, advertising leaders and visionaries:
9.00 A NEW YORK WELCOME | WILLY WONG, NYC & COMPANY
9.10 THE FUTURE IS HAPPENING IN REAL TIME | FRANK ADDANTE, RUBICON PROJECT
9.30 AUTOMATION: THE FUTURE OF DIGITAL MEDIA BUYING | JOANNA O'CONNELL, FORRESTER RESEARCH
10.00 REVV IN REAL TIME | JOSH WEXLER, CRAIG ROAH & NEAL RICHTER, RUBICON PROJECT
10.30 INTELLIGENCE: NO TIME LIKE THE PRESENT| VIKRAM SOMAYA, THOMSON REUTERS
11.00 ADVERTISING IS DEAD | MICHAEL WOLFF, AUTHOR & PROVOCATEUR, with Jay Sears, RUBICON PROJECT
11.30 SMART PIPES: AUTOMATION, INTELLIGENCE & ACCESS | ROLAND COZZOLINO, MEDIAMATH with NEAL RICHTER and KARA WEBER, RUBICON PROJECT
11.50 REAL TIME SELLING: A SUCCESS STORY | TIM GENTRY, GUARDIAN NEWS & MEDIA
12.00 ACCESS: REAL TIME ADVERTISING | JT BATSON, DDS DIGITAL, ADAM KASPER, HAVAS DIGITAL & TERI GALLO, MEDIA BRANDS AUDIENCE PLATFORM
12.40 LEADERSHIP IN AD TECHNOLOGY | RANDALL ROTHENBERG, IAB
About the Rubicon Project
the Rubicon Project launched in 2007 with a mission to automate buying and selling across the $80 billion global online advertising industry. REVV, the company's real-time trading platform, has executed nearly two trillion trades for more than 450 of the largest properties on the Internet. REVV helps Comscore 500 publishers like Time Inc., Guardian News & Media and CareerBuilder make more money by optimizing their ad revenue, eliminating unnecessary ad operations costs, protecting and growing their direct sales channel and ensuring their sites' visitors are safe. Today, REVV analyzes more than 1 trillion bids resulting in more than 100 billion successful and protected trades each month from more than 65,000 advertisers using 700 buying channels (ad networks, exchanges and DSPs.) Ad buyers turn to REVV for single point real-time access to the #1 network reach of users (650 million uniques as ranked by Quantcast) across premium inventory and audiences. Headquartered in Los Angeles, with offices in New York, Seattle, London, Paris, Hamburg and Sydney, the company is backed by $60 million in funding from Clearstone Venture Partners, Mayfield Fund, IDG Ventures Asia, Comcast Ventures and News Corporation.
Contacts:
Rubicon Project
Devan Fearman
310-207-0272
devan@rubiconproject.com