NEW YORK, Feb. 16, 2012 /PRNewswire/ --The Promotion Marketing Association (PMA) announced today the finalists for its 29th Annual REGGIE® Awards, the highest honor in promotion and integrated marketing. Winners including the SUPER REGGIE will be announced March 15th during the REGGIE Gala Awards dinner, part of the organization's Annual Marketing Conference, at the Westin Chicago River North Hotel.
"This year marks a very different selection process, as the fierce competition in some categories resulted in a few outstanding entries that were within a tenth of a point from winning. Therefore, we are creating a Short List to acknowledge those outstanding campaigns - another way to uphold the REGGIE Awards legacy as the industry barometer for true excellence in brand activation," said PMA president Bonnie Carlson.
The SUPER REGGIE is chosen from among all GOLD REGGIE winners by a Blue Ribbon Panel, comprised of industry leaders across a breadth of industries and agencies engaged in integrated marketing. According to Ms. Carlson, "The criteria for winning include brand-building, creativity, insights and results; results are particularly important - after all the REGGIE awards are still about the ability to make the register ring."
REGGIE winners become eligible to be considered for a Globe Award, a global competition among more than 25 participating countries honoring the world's best marketing communications programs.A U.S. campaign must first win a 2012 REGGIE to earn consideration for a 2012 Globe Award. Last year's SUPER REGGIE winner - Walgreen's "Arm Yourself for the Ones You Love" campaign - went on to be recognized as "Best in the World" in its category at The 2011 Globe Awards.
Following is the list of the REGGIE finalists in alphabetical order by campaign; marketer and agency names follows campaign:
Age-Specific (No budgetary parameters)
Coors Light Cold Snap Wrap
MillerCoors Coors Light
TEAM enterprises
Nesquik ESPN Ultimate Pass
Nestle USA
Alcone Marketing
Where's The Bunny?
Nestle
Disney Media
Best Cause, Green or Corporate Social Responsibility Marketing Campaign (No Budgetary parameters)
Small Business Saturday
American Express
Digitas
Walk With Walgreens
Walgreens
Arc Worldwide
WD-40 Drop & Give Me 40
WD-40 Company
Alcone Marketing
Business-to-Business (Includes trade programs) (No budgetary parameters)
Ray-Ban Polarized Tour
Ray-Ban
PGW Experience
The PO Box Your Other Address
U.S. Postal Service
DRAFTFCB
UBM TechWeb & Dell's Enterprise Efficiency
UBM TechWeb
Dell
Unilever Food Solutions Sandwich Pro
Unilever
Ryan Partnership
Digital Campaigns (No budgetary parameters)
American Express Unstaged
American Express
Momentum Worldwide and Digitas / Co-Lead Agencies on Account
Coca-Cola MyCokeRewards - Million Point Giveaway
Coca-Cola
The Marketing Store
Pop Camera Action
Pop Secret (Diamond Foods)
PrizeLogic / MARS Advertising
Experiential Marketing (Budget over $1,000,000)
Activision Call of Duty: XP
Activision Publishing
NCompass International, Inc.
Nickelodeon's World Wide Day of Play
Nickelodeon
Oasis
State Farm: Play today. Illuminate tomorrow.
State Farm
The Marketing Arm
Experiential Marketing (Budget under $1,000,000)
Downy "Mike in the Window"
Procter & Gamble
Digitas
Kleenex "Atrapa-Estornudos" (Sneeze Catchers)
Kimberly-Clark, Kleenex Brand
MASS Hispanic
New Balance Urban Dash
New Balance
OgilvyAction
International/Global promotion (No Budgetary Parameters)
Activision Call of Duty: XP
Activision Publishing
NCompass International, Inc.
Local, Regional Market (Budget over $500,000)
Kleenex "Atrapa-Estornudos" (Sneeze Catchers)
Kimberly-Clark, Kleenex Brand
MASS Hispanic
Near East: Make Dinner a Destination
Near East Food Products
The Marketing Arm
Vertex - Hidden C
Vertex Pharmaceuticals
Arnold Worldwide
Local, Regional Market (Budget under $500,000)
"We Love Upstate New York"
First Niagara
Adams & Knight Inc.
Best Buy Chicagoland
Best Buy
PrizeLogic
Coors Light Cold Snap Wrap
MillerCoors Coors Light
TEAM Enterprises
MultiCultural/Lifestyle (No Budgetary parameters)
Kleenex "Atrapa-Estornudos" (Sneeze Catchers)
Kimberly-Clark, Kleenex Brand
MASS Hispanic
Sprite Step off II
Sprite
ignition - inc
Walmart Acceso Total
Unilever
Lunchbox
Multi-Partner - 3 or more (No budgetary parameters)
Activision Call of Duty: XP
Activision Publishing
NCompass International, Inc.
Boardwalk Empire Season 3 "Compliments of Nucky" Campaign
HBO
Civic Entertainment Group
Walmart Soundcheck
Unilever
Lunchbox
National Consumer (Budget between $1,000,000 and $5,000,000)
Doritos Call of Duty
Frito-Lay/Doritos
The Marketing Arm
Most Interesting Masquerade
Dos Equis
G2 USA
Walk With Walgreens
Walgreens
Arc Worldwide
National Consumer (Budget over $5,000,000)
Canon Regains #1 Leadership Position for DSLRs with Project Imagin8ion
Canon EOS Cameras
Grey Alliance
Clorox Bleachable Moments
The Clorox Company
TPN Inc.
Cricket Muve Music
Cricket Communications
TPN Inc.
National Consumer (Budget under $1,000,000)
Can Hunt
MillerCoors
Arc Worldwide
Canhole
MillerCoors
Arc Worldwide
Latte Love
MilkPEP
DRAFTFCB
New Product Launch Promotion (No Budgetary parameters)
Activision Call of Duty: XP
Activision Publishing
NCompass International, Inc.
Dove VisibleCare Close-Up Challenge
Unilever
Ryan Partnership
Pro Bono Campaigns
SPCA: Know the Truth
SPCA
The Marketing Arm
Stop Bullying: Speak Up
Tenthwave
Retailer-Specific Programs
GameStop Gears of War 3 Pre-Order Campaign
GameStop
The Marketing Arm
Small Business Saturday
American Express
Digitas
Walk With Walgreens
Walgreens
Arc Worldwide
Shopper Marketing (No budgetary parameters)
Canhole
MillerCoors
Arc Worldwide
Kleenex "Atrapa-Estornudos" (Sneeze Catchers)
Kimberly-Clark, Kleenex Brand
MASS Hispanic
The PO Box - Your Other Address
U.S. Postal Service
DRAFTFCB
Small Budget (Budget less than $100,000)
Best Western Independent Films Campaign
Best Western
Gotham Inc
Cesar® Brand & Pandora® Bring You Music To Love By
Mars Petcare
Catapult Action Biased Marketing
LET'S SUMMER: WIN 100 PRIZES EVERY DAY
Food Should Taste Good
Modernista!
Social Media Campaigns
Activision Call of Duty: XP
Activision Publishing
NCompass International, Inc.
Cup of Misfit Pens
Newell Rubbermaid Office Products
TRIS3CT
Small Business Saturday
American Express
Digitas
Sponsorship
Advance Auto Parts Monster Jam
Advance Auto Parts
Richards Sports + Entertainment
Nesquik ESPN Ultimate Pass
Nestle USA
Alcone Marketing
Snack Bowl 2011
Diamond Foods
MARS Advertising and PrizeLogic
Taste of Home Cooking School Tour
Gallo Family Vineyards
Centra360
"SHORT LIST"
Digital Campaigns (No budgetary parameters)
CLIF Bar - Meet the Moment
CLIF Bar
LeadDog Marketing Group
Magnum Ice Cream: Pleasure Personified
Unilever
Ryan Partnership
Experiential Marketing (Budget over $1,000,000)
Pico de Gap
Gap
A Squared Group
Wells Fargo "Hello" Experiential Campaign
Wells Fargo
Euro RSCG Impact
Local, Regional Market (Budget under $500,000)
Heineken Coachella
Heineken USA
G2 USA
MultiCultural/Lifestyle (No Budgetary parameters)
2011 Corona Hispanic Fall/Soccer "The Passion that Unites Us
Crown Imports - Corona Extra & Corona Light
Pana Vista
State Farm: Juega Hoy. Ilumina el Manana.
State Farm
The Marketing Arm
Multi-Partner - 3 or more (No budgetary parameters)
The XFINITY Couch
XFINITY from Comcast
GMR Marketing / Digitas
Retailer-Specific Programs
GameStop: LA Noire
GameStop
The Marketing Arm
Shopper Marketing (No budgetary parameters)
Walmart Family Mobile Launch
T-Mobile
TracyLocke
Small Budget (Budget less than $100,000)
Team Continuum; Team Can Fundraising Drive
Team Continuum
Eastwest Marketing Group
Social Media Campaigns
"We Love Upstate New York"
First Niagara
Adams & Knight Inc.
Big Break for Small Business
American Express
Digitas
GLAMOUR FRIENDS AND FANS CAMPAIGN SEPTEMBER 2011 ISSUE
Glamour
N/A
Stop Bullying: Speak Up
Tenthwave
About the PMA
Founded in 1911, the Promotion Marketing Association was established to create standards of excellence and best practices in promotion marketing, and to be a resource for advocacy, information, and education for marketing professionals. Today, 100 years later, the PMA is the premier not-for-profit organization for promotion and integrated marketing, representing a $1 trillion industry, and comprised of Fortune 500 companies, marketing agencies, law firms, retailers, service providers, and academia. Representing thousands of brands worldwide, PMA remains committed to its original mission of building brands through promotion and integrated marketing, and championing the highest standards of excellence through advocacy, information and education. The PMA is headquartered in New York City.
SOURCE The Promotion Marketing Association
