In connection with the launch of a new series of products specially developed for skiing, Haglöfs has become the main sponsor of the Scandinavian Big Mountain Championships. The competition takes place on 15-17 May at Riksgränsen.
Scandinavian Big Mountain Championships is the world's oldest and most prestigious freeskiing competition. Over the years, it has attracted many of the world's elite. Haglöfs will be present both as a sponsor and with Haglöfs Friends.
Nicolas Warchalowski, CEO of Haglöfs, says: "Offering products for skiers is not a new departure for Haglöfs, but with the launch of a new series developed in close collaboration with Per Jonsson and Asbjoern Eggeboe Næss, professional freeskiiers and Haglöfs Friends, it suits us perfectly to go in as a sponsor. Freeskiing is about as close to the ultimate experience of nature as you can get. Freeskiers also place high demands on their equipment."
The competition, which ends the European freeskiing season, is an open contest where anyone who wants - and dares - can take part in the qualifying round. The action takes place on the north side of Nordalsfjäll mountain - a stone's throw away from Vassitjåkka mountain, which gave its name to Haglöfs' new Vassi ski jacket, winner of the 2012 ISPO Award in the category "Action Sports".
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Haglöfs is one of the world's leading outdoor suppliers and offers a responsible brand that meets modern day demands for products with a high level of functionality, good design and value for money to people who invest in an active outdoor lifestyle. Sales for 2010 amounted to SEK 626 million and the company has over the last five years achieved an average growth of 11 percent. Haglöfs is owned by ASICS Corporation since 2010. www.haglofs.se (http:// www.haglofs.se)
CONTACTS:
PR & Media Manager: Sara Skogsberg Cuadras, sara.skogsberg-cuadras@haglofs.se (mailto:sara.skogsberg-cuadras@haglofs.se)
CEO: Nicolas Warchalowski, nicolas.warchalowski@haglofs.se (mailto:nicolas.warchalowski@haglofs.se)
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Source: HAGLÖFS SCANDINAVIA AB via Thomson Reuters ONE