SYDNEY, March 3, 2012 /PRNewswire/ --
KEY FACTS ABOUT SYDNEY MARDI GRAS 2012
Kylie Minogue and Sydney Mardi Gras
- The NSW Government through Destination NSW has partnered with Sydney Gay and Lesbian Mardi Gras to bring pop legend Kylie Minogue exclusively to Sydney for Mardi Gras.
- Destination NSW welcomes Kylie Minogue to Australia's leading tourism and events city for one of the world's leading events, Sydney Mardi Gras.
- Among the cavalcade of spectacular floats was the Sydney Mardi Gras much anticipated entrant, K25, which saw over 100 dancers pay homage to singer Kylie Minogue and her 25 year career in the music industry.
- The K25 cast wowed audiences as they danced their way up Oxford Street with elements of the fabulous float made up with Swarovski crystals. The float made a pit-stop at Taylor Square to perform for Minogue who was viewing the parade and eagerly awaiting her namesake float from the Club Tropicana party.
- Kylie is sure to make 2012 the biggest and best Sydney Mardi Gras ever, coinciding with her 25th anniversary in the entertainment industry and her recent induction into the ARIA Hall of Fame.
- Kylie Minogue is exclusive to Sydney and Sydney Mardi Gras 2012.
About Sydney Mardi Gras 2012
- Kylie Minogue is exclusive to Sydney and Sydney Mardi Gras 2012.
- At Sydney Mardi Gras the city streets become the stage for one of the world's most colourful street parades celebrating diversity.
- Marriage equality crusader Shelly Argent OAM was this year's Chief of Parade and there were more than 9100 participants and 134 floats working their way up the parade route to the thunderous applause and cheers of the hundreds of thousands of people lining the streets.
- Sydney Mardi Gras is a stand out event on the NSW Events Calendar, attracting hundreds and thousands of people and more than 20,000 overseas and interstate visitors who come specifically for the event, injecting around $30 million in new money to NSW.
- Sydney Mardi Gras reaches very large media audiences of more than 70 million people from interstate and key international tourism markets via press coverage and social media feeds about the event.
Other Sydney Mardi Gras events:
Mardi Gras Drag Races on Bondi Beach Friday 2 March, 5pm. Sydney's world-famous beach became a chaos of high hair, heels and extravagant swimwear as Sydney's drag queens and kings emerged to battle for honours in the 14-year-old competition. New for 2012: the Dainty Dune Dash and Handbag Discus.
Sydney Mardi Gras Parade, 7.45pm, Saturday 3 March.
Once seen, never forgotten, Mardi Gras Parade is an after-dark rainbow extravaganza of spectacular costumes, wild dancing and sheer joy winding its way through the streets of the CBD, Darlinghurst and Paddington.
Sydney Mardi Gras Party, 10pm-8am, Entertainment Quarter, Saturday 3 March.
There's nothing to match the scale of the Sydney Mardi Gras Party... and 2012 is the biggest. The streets and buildings of the Entertainment Quarter have been transformed into a theme park - Mardigrasland - where more than 15,000 revellers will experience music, dance and extraordinary acts including RuPaul, Sam Sparro, Chicane and Horse Meat Disco. And a special appearance from this year's most talked about guest: Kylie.
Recovery Party, midday-10pm, The Laneway, Sunday 4 March.
The Laneway is a specially-created Mardi Gras party space embracing two of Sydney's hippest pubs, The Beresford and The Flinders, and Hill Street in between. This maze of good times will host drop-in DJs, pop-up performances and an old school/new school post-party paradise. The aftermath has never been so much fun!
Background on Sydney Mardi Gras:
Sydney Mardi Gras began as a pride event, but came to define the embracing and diverse city of Sydney. It remains the world's most famous showcase of the diversity of the gay, lesbian, bisexual, transgender, queer and intersex communities, but has become a broader showcase of the power and beauty of diversity.
Only Sydney has taken its pride event so firmly to its heart, making it the biggest party of the year. Tens of thousands are part of the Parade itself. Hundreds of thousands fill the streets to get a glimpse, whether from the street or one of the premium viewing areas on offer. For further information visit: http://www.mardigras.com.au, http://www.sydney.com
Follow Sydney Mardi Gras on:
http://www.facebook.com/seesydney,
http://www.facebook.com/gaymardigras
Kylie Minogue Twitter
- @SydneyMardiGras
- #mardigras
- #Sydney
The 2012 Sydney Mardi Gras Parade can be viewed at http://www.mardigrastv.org.au as of 7.30pm Sunday 4th March courtesy of Sydney Gay and Lesbian Mardi Gras digital partner Optus.
For Mardi Gras Media Interviews: Katie Hoskins, Marketing & Communications Manager - Parade, Sydney Gay and Lesbian Mardi Gras, Tel: +61 (0) 423 506404 | F: +61 (0) 2 9383 0966 E: katie.hoskins@mardigras.org.au | W:http://www.mardigras.org.au
Destination NSW Media Contact: Diane Glasson, Manager, Destination Publicity and Promotion, Destination NSW, Tel: +61 2 9931 1475, +61 (0) 428 487 585, diane.glasson@dnsw.com.au
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