Junk Food Clothing:
WHAT: PromoJam has teamed up with Rock The Vote, Junk Food, and Threads for Thought to launch the first-ever "Scan To Vote" social-media-powered QR Code tees for the 2012 election year. Made from 100% organic cotton, the tech-savvy eco-shirts were created to engage, educate, and inspire youth in America to register to vote from the piece of technology that they use most - their smartphone.
WHEN: Debuting at the ultimate cross-section of technology, entertainment, and music - the SXSW Festival in Austin, Texas - the "Scan To Vote" QR Code tees are destined to make a huge impact. Following SXSW, the "Scan To Vote" QR Code tees will hit the road with Rock The Vote, touring America's popular youth events, including Coachella, Lollapalooza, and Austin City Limits. The tees will be for sale exclusively nationwide at select premium retailers and on both Junk Food Clothing's and Threads for Thought's websites: www.junkfoodclothing.com, www.threadsforthought.com.
HOW: When people scan the QR Code graphic on the tee with their smartphone, a PromoJam mobile experience will launch on their phone. From this mobile page, people will be able to watch educational and inspiring videos about the election, take social actions such as "LIKE-ing" Rock The Vote on Facebook, and registering to vote from their smartphone!
WHY: The tee has always been a symbol of self-expression. Understanding that the most effective way to reach youth is through social networks and their phone, Junk Food X Threads for Thought, PromoJam, and Rock The Vote have created a tee stylishly embedded with social media QR Code technology to reach youth via platforms they care about. Warby Parker, like the aforementioned brands, plays in the unique space where fashion meets technology. Since its launch in 2010, Warby Parker has been committed to using technology to redefine old processes, seen in the company's virtual try-on program which uses state-of-the-art technology allowing customers to "sample" a selection of eyewear from the comfort of their home.
Contacts:
Michele Marie Public Relations, LLC
Heather Stein, 646-863-3923
heather@michelemariepr.com