Zions Direct Announces Corporate Bond Auction Results Through March 9, 2012

SALT LAKE CITY, March 14, 2012 /PRNewswire/ --Zions Direct, the online broker-dealer that allows its customers to purchase corporate bonds in its daily web-based auctions, announces its weekly auction results. In auctions closed from March 2, 2012 to March 9, 2012, investors purchasing corporate bonds in the auctions received average taxable yields 0.37 percentage points, or 37 basis points, higher than comparable bonds reported in FINRA's Trade Reporting and Compliance Engine (TRACE).

(Logo: http://photos.prnewswire.com/prnh/20110914/SF68814LOGO)

Zions Direct, in conjunction with BondDesk Group LLC, regularly publishes a Market Snapshot for investors to help understand the current bond market, summarizing current weighted-average yields of investment-grade municipal and corporate bonds. Findings are compared against similar securities auctioned at Zions Direct Auctions. Since February 2007, Zions Direct has auctioned over 1.1 billion dollars in more than 5,000 fixed-income auctions.

ZIONS DIRECT / BONDDESK® MARKET SNAPSHOT

Corporate Bonds' Average Yields Trade Data (source: FINRA's TRACE)
	2012 - 2013	2013	2014	2015	2017	2019	2022
Rating	<9mo	1 yr	2 yr	3 yr	5 yr	7 yr	10 yr
AAA	0.32%	0.33%	0.56%	1.44%	1.15%	1.96%	2.01%
AA	0.31%	0.76%	0.96%	1.45%	1.99%	2.92%	3.53%
A	0.64%	0.88%	1.26%	1.98%	2.31%	3.79%	3.98%
BBB	0.83%	1.23%	1.81%	2.50%	3.12%	3.96%	4.17%

Corporate Bond Auction Comparison Data (auction data from auctions.zionsdirect.com)
Issuer	Term	Rating	Auction Yield	TRACE	Difference
				Avg Yield	(basis points)
Intl Bank of Recon & Develop	1 Month	AAA	0.89%	0.32%	57
General Electric Capital Corp	3 Month	AA	0.81%	0.31%	50
Suntrust Banks	8 Month	BBB	1.44%	0.83%	61
Bank of Nova Scotia	10 Month	AA	0.88%	0.76%	12
American Express Co	16 Month	BBB	1.35%	1.23%	12
General Electric Capital Corp	3 Month	AA	0.90%	0.31%	59
ConocoPhillips Inc	7 Month	A	0.82%	0.64%	18
Bank Of New York Mellon	8 Month	A	0.94%	0.64%	30
NYSE Euronext	16 Month	A	1.41%	0.88%	53
General Electric Capital Corp	6 Month	AA	0.87%	0.31%	56
IBM International Group Capital	7 Month	A	0.86%	0.64%	22
John Deere Capital Corp	9 Month	A	0.89%	0.88%	01
John Deere Capital Corp	7 Month	A	1.02%	0.64%	38
General Electric Capital Corp	7 Month	AA	0.90%	0.31%	59
Praxair Inc	15 Month	A	1.20%	0.88%	32
Thomson Reuter Corp	16 Month	BBB	1.47%	1.23%	24
Bank of America Corp	6 Month	BBB	1.52%	0.83%	69
JP Morgan Chase & Co.	7 Month	A	1.09%	0.64%	45
Walt Disney Company	9 Month	A	0.89%	0.64%	25
General Electric Cap (FDIC Ins)	9 Month	AA	0.89%	0.76%	13
Average Difference					37

For more information on Zions Direct and the BondDesk Market Snapshot go to zionsdirect.com to sign up to receive the free weekly newsletter or visit think.zionsdirect.com to view a Market Snapshot archive.

THE INFORMATION IN THE MARKET SNAPSHOT IS NOT INTENDED TO SERVE AS THE BASIS FOR INVESTMENT DECISIONS. PAST PERFORMANCE IS NOT AN INDICATION OF FUTURE RESULTS.

About Zions Direct

Zions Direct is a broker-dealer that specializes in offering securities for self-directed and fixed income-focused investors. Zions Direct allows retail investors to buy FDIC-insured certificates of deposit, corporate and municipal bonds, and other investment products through its web-based Bond Store and auction platforms. In addition, clients can invest in stocks, mutual funds, and exchange-traded funds online or through a Zions Direct financial representative.

About BondDesk Group LLC

BondDesk Group LLC is a financial technology firm, providing enterprise-wide fixed income solutions to many of the top broker-dealers in North America. The BondDesk Alternative Trading System (ATS), run by BondDesk Trading LLC, connects broker-dealers through a centralized marketplace by offering a diverse pool of liquidity for odd-lot fixed income securities in multiple asset classes. The BondDesk ATS executes over 20,000 transactions per day by providing 2,000 broker-dealers access to 35,000 live and executable offerings from over 100 premier fixed income dealers. In addition, BondDesk Group is a leading provider of innovative fixed income wealth management solutions, advisor workstations and fixed income analytical tools and applications.

Market Snapshot Information Disclaimer

TRACE bond trade data displayed as weighted average yield. Corporate bond information from FINRA's Trade Reporting and Compliance Engine (TRACE) as of March 9, 2012. The Trade Data was developed by BondDesk Group based on trade reporting information from TRACE, and excludes transactions in callable and floating-rate coupon bonds. Auction information from auctions.zionsdirect.com as of March 9, 2012. The aggregate rating for each bond is based on average ratings from Moody's and S&P (when available).

Although information in this Market Snapshot is believed to be reliable, Zions Direct and BondDesk make no express or implied warranties of any kind regarding this information, including as to its accuracy or completeness. Auction data excludes bonds in undersubscribed auctions. Any specific weekly results may be heavily influenced by large, atypical volatility, trade volume, or other unusual investing events.

Terms are defined as follows: < 9 months = anything up to .75 years to maturity; 1 year = anything greater than 0.75 years up to 1.5 years to maturity; 2 years = anything greater than 1.5 years up to 2.5 years to maturity; 3 years = anything greater than 2.5 years up to 4 years to maturity; 5 years = anything greater than 4 years up to 6 years to maturity; 7 years = anything greater than 6 years up to 8.5 years to maturity; 10 years = anything greater than 8.5 years up to 11.5 years to maturity.

Investment products and services offered through Zions Direct, member of FINRA/SIPC, a non-bank subsidiary of Zions Bank are NOT insured by the FDIC or any federal or state governmental agency, are NOT deposits or other obligations of, or guaranteed by, Zions Bancorporation or its affiliates, and MAY be subject to investment risks, including the possible loss of principal value or amount invested.

SOURCE Zions Direct