SAN FRANCISCO, April 1, 2012 /PRNewswire/ --Expanding upon its traditional focus on User Experience (UX) and Online Market Research, the new NX Testing Platform allows companies to visualize which neuron pathways are excited by creative stimuli and online interactions of all types.
Userlytics Corporation has announced the launch of the first Neuro Experience (NX) Testing Platform. The platform allows companies to receive real time aggregated neural heat maps of the mental path-ways that are stimulated as participants interact with websites, online advertisements, and video content.
The system works by leveraging an advanced form of eye tracking, which measures not only the direction of the eye scan, but also the light intensity and reflective capacity of the retina.
In the past few years groundbreaking research has shown a correlation between which light receptive molecules in the retina increase or decrease their receptivity and reflective capacity and which neuron pathways of the brain are being most intensely used.
Userlytics has developed an algorithm that, leveraging its webcam based user experience testing platform (www.userlytics.com), translates these changes and are converted into a real time mental heat map.
According to Alejandro Rivas-Micoud, CEO of Userlytics: "Neuro Experience Testing will have a profound effect on the ability of companies to influence their customers."
About Userlytics Corporation
Userlytics is the first Video-in-Video advertising and marketing research service for Online In-Depth Interviews (IDIs) (www.userlytics.com). Headquartered in San Francisco with a European subsidiary in Madrid, Spain, Userlytics leverages the Cloud to allow customer insight managers, brand managers, agencies and designers to test their concepts, prototypes, messaging, content, social media, sentiment analysis, campaigns, applications and online properties with highly specific and low incidence populations, in their own homes or workplaces, worldwide, on the fly.
For more information on Userlytics.com please contact info@userlytics.com
SOURCE Userlytics Corporation
