COLUMBUS, Ohio, April 2, 2012 /PRNewswire/ --RMD Advertising, a fully integrated advertising, public relations and brand strategy agency in central Ohio, has been selected as agency of record forLe Tour de France bicycle account. RMD will enlist its expertise in the consumer, retail and blogger markets to increase interest, trial and purchase of this world-renowned event's racing bicycles. Sold online and in targeted stores across the country,Le Tour de France bicycles promise consumers the opportunity to ride like an expert as they themselves get active.
To achieve success, RMD will enlist both traditional and creative branding initiatives to reach a diverse set of consumers, helping them understand the thrill and passion behind the Tour itself. With the lure of enjoying the ride of their lives, consumers will earn the chance to win a trip for two to France to witnessLe Tour de France first hand. Branding strategies including public relations, web marketing and more will be integrated into the campaign. Tips, videos and contests will be supported via Facebook, Twitter, Pinterest and YouTube.
"We're thrilled to win this strategic account and to have the opportunity to really make a difference in the lives of this client -- which continues to make a significant impact on the lives of so many people across the globe," shares Sue Reninger, Managing Partner, RMD Advertising. "Ranked as the one of the top three spectator sports in the world,Le Tour de France is beloved, and it's our aim to make their road bike equally as beloved."
LeTour de France racing bicycles offer trekking, mountain, road, and fixed gear styles. The varieties of models under each adult style allow consumers to choose based on preferred components, design, and price.
About RMD Advertising
RMD is a fully integrated brand strategy, advertising, public relations, marketing and social media agency, rooted in creative logic. As an agency specializing in growing and emerging food and retail brands, RMD serves a variety of clients including Panera Bread, Allens, Inc., T.G.I. Friday's, Rudolph Foods, Klosterman Baking Company, Bil-Jac Foods, Tandoor Chef, Dei Fratelli and Henny Penny. RMD is bold about the fact that a sharp focus on creativity, smart solutions and a passion for building business sets it a part as the strongest food and retail agency.
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