CHICAGO, April 9, 2012 /PRNewswire/ -- Only Valspar® Paint offers the Love Your Color Guarantee', its powerful, new color assurance program. Color has the power to lift moods, brighten spirits and transform a room. Through this program, Valspar Paint wants to help people connect to the power in color and select the color that is right for them.
Valspar wants consumers to love the color they choose, and now they guarantee it. From now until October 8, 2012, Valspar is offering a complimentary replacement color to anyone who does not absolutely love their first color choice. The Love Your Color Guarantee applies to purchases of Valspar® Signature Colors® Interior Paint at Lowe's, and will be issued through a rebate for up to two gallons of a replacement Valspar paint color.
"Choosing the right paint color can be an emotional journey for many people, and Valspar is continuing to offer new ways to make that experience easier," said Paula Shikany, director of marketing, Valspar. "With the Love Your Color Guarantee, we hope to take some of the apprehension out of the color selection process and give consumers the peace of mind they need to find a color they will love."
To introduce the Love Your Color Guarantee program, Valspar will launch a multi-platform, integrated marketing campaign. New television spots will premiere on April 11 and will be supported by advertisements featured in national print home, lifestyle and entertainment publications including House Beautiful, in addition to daily print newspapers including USA Today. Digital and banner advertisements, as well as signage in Lowe's stores nationwide, will help spread the word about the Love Your Color Guarantee.
Valspar is also engaging consumers directly via social media with a "Love Your Color Guarantee" sweepstakes on the Valspar Paint Facebook page, www.Facebook.com/ValsparPaint. From April 12 through April 25, fans of Valspar Paint on Facebook will have the opportunity to submit entries stating what else in life they wish was guaranteed, for a chance to win a personal color consultation with Valspar spokesperson and famed designer Genevieve Gorder. The grand prize winner will receive Valspar Signature Colors with Hi-DEF Advanced Color System' paint in the colors Ms. Gorder personally recommends for their home during the color consultation. (See Official Rules at www.Facebook.com/ValsparPaint for complete sweepstakes details. No purchase necessary to enter the sweepstakes.)
Valspar is committed to helping everyone find the right color to transform any space and offers unique and innovative tools to help with every step of the color selection journey. These tools include the Virtual Painter on www.ValsparPaint.com that allows consumers to upload photos and virtually paint them with Valspar colors; Valspar Paint Sample Kits to explore color options in the home; and the free ProjectPaint app available in the App Store, Google Play and BlackBerry App World that allows consumers to view, save and email Valspar paint colors.
For additional details, eligibility requirements and information on how to obtain a rebate through the Love Your Color Guarantee, please visit www.loveyourcolor.com or your local Lowe's store. For more information about Valspar Paint, please visit www.ValsparPaint.com, or Valspar Paint on Facebook, www.Facebook.com/ValsparPaint. Valspar is available at Lowe's stores nationwide.
About The Valspar Corporation
The Valspar Corporation (NYSE: VAL) is a global leader in the paint and coatings industry. Since 1806, Valspar has been dedicated to bringing customers the latest innovations, the finest quality and the best customer service in the coatings industry.
SOURCE The Valspar Corporation
