Rapala VMC Oyj: 2011 COMPARATIVE FIGURES FOR RAPALA'S NEW SEGMENT STRUCTURE

Rapala VMC Corporation
Stock Exchange Release
April 18, 2012 at 9:00 a.m.


Rapala VMC Corporation ("Rapala") will change its reportable operating segments from January 1, 2012 onwards. On December 23, 2011 Rapala announced sale of the gift business, which represented nearly 50% of Other Group Products segment 2011 sales. As a result of the divestment of the gift business, Other Group products segment remaining with mainly Winter Sports and Hunting products manufactured and outsourced by the Group and sold under the Group's brands will be combined with Group Fishing Products segment and presented as one reportable segment; Group Products.

Group Products include Group Lures, Fishing Hooks, Fishing Lines and Fishing Accessories as well as Winter Sports and some other non-fishing businesses manufactured and outsourced by the Group and sold under the Group's brands. Third Party Products include non-Group branded fishing products and third party products for hunting, outdoor and winter sports. Basis for Group's operating segments is the distinction between the type and source of products. Comparative information for year 2011 based on Group's new segment structure is presented below.

Net Sales by Operating Segment	I	II	I-II	III	I-III	IV	I-IV
MEUR	2011	2011	2011	2011	2011	2011	2011
Group Products	46.8	49.5	96.3	37.9	134.3	40.2	174.5
Third Party Products	27.9	31.4	59.3	25.1	84.4	20.6	105.0
Total	74.7	80.9	155.6	63.0	218.7	60.8	279.5
Operating Profit by Operating Segment MEUR
Group Products	9.0	8.3	17.3	1.4	18.7	3.7	22.4
Third Party Products	3.1	4.5	7.6	0.9	8.5	-0.1	8.4
Total	12.1	12.8	24.9	2.3	27.2	3.5	30.7

	Mar 31		June 30	Sept 30	Dec 31
Assets by Operating Segment, MEUR		2011	2011	2011	2011
Group Products		213.4	208.9	208.2	207.7
Third Party Products		85.2	77.4	67.1	68.8
Non-interest bearing assets total		298.6	286.3	275.2	276.5
Unallocated interest-bearing assets		27.7	34.1	34.7	38.1
Total assets		326.3	320.4	310.0	314.5
Liabilities by Operating Segment, MEUR
Group Products		38.7	40.3	37.6	35.0
Third Party Products		19.1	13.3	13.0	14.5
Non-interest bearing liabilities total		57.8	53.6	50.7	49.5
Unallocated interest-bearing liabilities		134.4	137.5	128.6	129.3
Total liabilities	192.2		191.1	179.3	178.8

Simultaneously from January 1, 2012 reporting onwards, to improve quality and transparency of the Group's investor information Group's geographical sales information will be presented excluding intra-Group transactions, i.e. including only Group's external sales. Comparative information of 2011 external net sales by unit location has been presented below.

Net Sales by Area	I	II	I-II	III	I-III	IV	I-IV
MEUR	2011	2011	2011	2011	2011	2011	2011
North America	18.9	18.4	37.3	13.0	50.3	18.7	69.1
Nordic	18.0	19.7	37.7	12.5	50.2	15.1	65.3
Rest of Europe	28.9	32.1	61.0	25.0	86.0	16.7	102.7
Rest of the world	8.9	10.7	19.6	12.5	32.1	10.3	42.4
Total	74.7	80.9	155.6	63.0	218.7	60.8	279.5

RAPALA VMC CORPORATION

Jussi Ristimäki
Chief Financial Officer

For further information, please contact:
Jussi Ristimäki, Chief Financial Officer, [phone]

Distribution: NASDAQ OMX Helsinki and main media

Rapala VMC Corporation (Rapala) is a leading fishing tackle company and the global market leader in fishing lures, treble hooks and fishing related knives and tools. The Group also has a strong global position in other fishing categories and it is one of the leading distributors of outdoor, hunting and winter sport products in the Nordic countries. The Group has the largest distribution network in the industry. The main manufacturing facilities are located in Finland, France, Estonia, Russia, China, Indonesia and the UK. The Group brand portfolio includes the leading brand in the industry, Rapala, and other global brands like VMC, Sufix, Storm, Blue Fox, Luhr Jensen, Williamson, Dynamite Baits, Marttiini and Peltonen. The Group, with net sales of EUR 279 million in 2011, employs some 2 000 people in 37 countries. Rapala's share is listed and traded on the NASDAQ OMX Helsinki stock exchange since 1998.

Stock Exchange Release (http://hugin.info/120091/R/1603476/506961.pdf)

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Source: Rapala VMC Oyj via Thomson Reuters ONE

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