LOS ANGELES - Brand USA will reveal the creative elements and energy that drive America's first comprehensive marketing campaign to lure international visitors at a press conference conducted in conjunction with one of the country's largest travel shows.
(Logo: http://photos.prnewswire.com/prnh/20120419/FL91181LOGO )
The new global brand will be presented during 44th Annual International Pow Wow in Los Angeles and showcases the limitless range of destinations and experiences the United States has to offer and spreads the message that everyone is welcome.
Brand USA will reveal elements of the fully integrated campaign, which includes television, signage, digital, mobile, print and social media. The first wave of the campaign will launch May 1, 2012, in Canada, Japan and the United Kingdom. A second wave will follow in Brazil and South Korea, with several other markets to follow.
The marketing program is the result of the Travel Promotion Act, federal legislation passed in March 2010 which formulated the creation of a public-private partnership between the travel industry and the U.S. government, now doing business as Brand USA. The partnership has been charged with increasing international visitation to the U.S. through marketing and promotional efforts to drive job creation and economic growth.
When: | Monday, 23-April-2012 8 a.m. (PDT) |
Where: | Los Angeles Convention Center - Room 408A |
Who: | James Evans, CEO Brand USA |
Chris Perkins, CMO Brand USA | |
Stephen J. Cloobeck, Board Chair Brand USA, and Chairman and CEO Diamond Resorts International | |
What: | Unveiling of America's first comprehensive marketing campaign including television, signage, digital, mobile, print and social media elements |
Campaign launches May 1 in Canada, Japan and the United Kingdom. |
Media Opportunities:
Interviews with Brand USA executives and board members, select tour operators from Canada, Japan, the UK, Brazil and South Korea, initial markets where campaign will run.
Jump drive with campaign elements will be provided to media in attendance. Media also will be able to access assets via an electronic press kit on PR Newswire on Monday, 23-April.
NOTE FOR TV TRUCKS: Please notify Tom Wendling (twendling@lacclink.com) of the LA Convention Center if you plan to park your truck at the venue.
Brand USA was established by the Travel Promotion Act in 2010 to spearhead the nation's first global marketing effort to promote the United States as a premier travel destination and communicate U.S. entry/exit policies and procedures. Formed as the Corporation for Travel Promotion, the public-private entity began operations in May 2010 and does business as Brand USA. Brand USA works in close partnership with the travel industry to maximize the economic and social benefits of travel. Through its call-to-action -• DiscoverAmerica.com - Brand USA inspires travelers to explore the United States of America's boundless possibilities. For industry or partner information about Brand USA, visit www.TheBrandUSA.com. For information and inspiration about traveling to and within the United States, please visit Brand USA's consumer website at www.DiscoverAmerica.com.
CONTACT: Vicki Johnson - 407-340-9658
Vickij@vicki-johnson-communications.com
/PRNewswire -- April 19, 2012/
SOURCE Brand USA
