ClickTale, the original inventor and leading independent vendor of Customer Experience Analytics (CEA) capabilities, applauds IBM's decision to acquire Tealeaf Technology. As the next advance in web analytics, CEA enables websites to optimize usability and maximize conversion rates – thus ClickTale views the IBM transaction as an exceptional validation of the CEA market.
"We're very excited to see such an industry giant recognize how crucial it is to empirically measure, characterize and optimize the way customers experience their online shopping activities," said ClickTale CEO, Dr. Tal Schwartz. "By pursuing better insights into online behavior, IBM continues to emphasize its quite accurate view that this is 'The Age of the Customer'."
As the fastest growing CEA vendor with more than five times as many paying customers as Tealeaf Technology, ClickTale clearly appreciates and understands IBM's desire to invest in customer experience technology as part of its Smarter Commerce initiative.
"Because customer experience analytics generate such powerful results, this young market is simply exploding," continued Dr. Schwartz. "It's been just incredible to watch how our customers' sales conversion rates have skyrocketed with ClickTale's mouse tracking, heatmaps and conversion tools."
ClickTale patented Customer Experience Visualization™ technology enables companies, for the first time, to see their customers' true-to-life online experience at all levels of detail from aggregated views to playable videos of users' sessions.
Unlike Tealeaf's on-premises solution, ClickTale is an enterprise-class SaaS solution that is fast to deploy and provides immediate ROI. Among ClickTale's more than 2,300 customers are numerous marque brands such as LinkedIn, Target, Groupon, CBS, cnet, and Lenovo.
Contacts:
ClickTale
Marc Kenigsberg, 508-475-0025
VP of Marketing
media@clicktale.com