HOLLYWOOD, Calif., May 10, 2012 /PRNewswire/ -- Allied Integrated Marketing announced today it is launching a new African-American marketing division, Allied Moxy. The new division will create innovative campaigns that integrate publicity, promotions, digital and grassroots outreach to speak directly to the full diversity of African-American consumers.
Spearheading Allied Moxy are industry veterans Kim Walters and Gloria Jones. Walters will oversee national strategy from Los Angeles, while Jones will oversee regional/local strategy from Washington, D.C. Walters brings over a decade of marketing experience working with entertainment companies such as Codeblack Entertainment, Sony Pictures Home Entertainment, and A&E Lifetime Television, as well as consumer brands such as KIA and L.A. Gear and awards programs such as NAACP Image Awards and Soul Train Music Awards. Jones has been with Allied for five years running publicity and promotional campaigns for clients including Universal Pictures, Focus Features and Relativity Media, and previously worked for WBDC-TV in D.C. and MTV Networks' Nick @ Nite and TV Land.
Allied President Clint Kendall remarked: "African-Americans represent a diverse audience that is very important to our clients, and we are excited about the opportunity to reach out to the community in innovative ways.Allied Moxy is a natural extension of our company, and Kim Walters and Gloria Jones have the right combination of experience and creativity to deliver strong results."
Allied Moxy has already begun working with Universal Pictures for their upcoming film Snow White and The Huntsman which opens in theaters nationwide June 1st.
About Allied Integrated Marketing
Allied Integrated Marketing delivers effective campaigns on a local, regional and national level, leveraging its network of 23 offices in the U.S., Toronto and London.Allied's innovative team includes experts in Publicity, Promotions, Experiential, Digital, Media, Creative, Partnerships, Market Research and Multicultural marketing.Our unique on-the-ground network gives us exclusive local insight, strong community relationships and the resources to activate consumers where they work, play and live. Allied works with many of the best brands in entertainment and consumer marketing, and was named the #1 agency for Entertainment marketing in the 2011 PROMO 100 rankings.For more information about how Allied drives results for its clients, please visit www.alliedim.com.
Contact: Ginger Chan
Allied Integrated Marketing
gchan@alliedim.com
323-330-8863
SOURCE Allied Integrated Marketing
