NCM Fathom Events and DCI Present Marching Music's Major League's™ Season Opening Competition in Select Movie Theaters Nationwide For One Night on June 18
Drum Corps International (DCI), is returning to movie screens nationwide with Drum Corps at the Movies: 2012 DCI Tour Premiere, on Monday, June 18 at 6:30 p.m. local time. Kicking off DCI's 40th Anniversary summer season, Drum Corps at the Movies: 2012 DCI Tour Premiere will showcase six top marching music ensembles. Pre-recorded live on Saturday, June 16 in Akron, Ohio, this season-opening event will ignite the competitive fire between fierce rivals: Blue Stars (La Crosse, Wis.); Phantom Regiment (Rockford, Ill.); The Cadets (Allentown, Pa.); Carolina Crown (Fort Mill, S.C.); Bluecoats (Canton, Ohio); and The Cavaliers (Rosemont, Ill.).
Tickets for Drum Corps at the Movies: 2012 DCI Tour Premiere are available at presenting theater box offices and online at www.FathomEvents.com. For a complete list of presenting theater locations and prices, please visit the web site (theaters and participants may be subject to change). Presented by NCM Fathom Events and DCI, this event will be broadcast to nearly 550 select movie theaters across the country through NCM's exclusive Digital Broadcast Network.
"Now in its ninth year, Fathom's DCI events continue to transport audiences from their local cinema to the field alongside all of the competitive action," said Shelly Maxwell, executive vice president of NCM Fathom Events. "This year's anniversary event will showcase performances by the most talented marching musicians in the country."
From modest beginnings four decades ago, Drum Corps International has developed into a powerful, nonprofit, global youth activity with far-reaching artistic, educational and organizational influence. Participation in a DCI corps provides a life-changing experience for youth through the art of marching music performance. Their competitive summer tour, consisting of DCI-sanctioned competitions (known as the Drum Corps International Tour) throughout the United States and Canada, culminates in August with the week-long DCI World Championships. Through the annual DCI Tour and World Championships, Drum Corps International provides entertainment to millions through live performances and other events. DCI continues a tradition of exceptionally high-quality performance ensembles, with membership in the top corps highly sought-after and extremely competitive, attracting the interest of potential members from many countries.
About National CineMedia (NCM)
NCM operates NCM Media Networks, a leading integrated media company reaching U.S. consumers in movie theaters, online and through mobile technology. The NCM Cinema Network and NCM Fathom present cinema advertising and events across the nation's largest digital in-theater network, comprised of theaters owned by AMC Entertainment Inc., Cinemark Holdings, Inc. (NYSE: CNK), Regal Entertainment Group (NYSE: RGC) and other leading regional theater circuits. NCM's theater advertising network covers 181 Designated Market Areas® (49 of the top 50) and includes over 19,000 screens (approximately 17,800 digital). During 2011, over 670 million patrons (on an annualized basis) attended movies shown in theaters in which NCM currently has exclusive, cinema advertising agreements in place. The NCM Fathom Events live digital broadcast network ("DBN") is comprised of over 700 locations in 167 Designated Market Areas® (including all of the top 50). The NCM Interactive Network offers 360-degree integrated marketing opportunities in combination with cinema, encompassing 42 entertainment-related websites, online widgets and mobile applications. National CineMedia, Inc. (NASDAQ: NCMI) owns a 48.6% interest in and is the managing member of National CineMedia LLC. For more information, visit www.ncm.com or www.FathomEvents.com.
About Drum Corps International (DCI)
Drum Corps International (DCI) is the world leader in producing events for the world's most elite and exclusive marching ensembles for student musicians and performers. Founded in 1972, Drum Corps International has developed into a powerful, nonprofit, global youth organization with far-reaching artistic, educational and organizational influence. Drum Corps International is Marching Music's Major League™. Learn more about the exciting world of Drum Corps International and its member corps on the Web at www.DCI.org or call (317)-275-1212. Drum Corps International is located in Indianapolis, Ind.
Contacts:
NCM Fathom Events
Samuel Threadgill, 303-957-1749
samuel.threadgill@ncm.com
or
Drum
Corps International
Rita O'Donohue, 317-275-1221
media@dci.org
