SOUTHPORT, England, May 28, 2012 /PRNewswire/ --
Dr James McQuivey from Forrester Research said one minute of video was worth 1.8 million words.
When it comes to marketing, there is no better investment than video.
Web video improves SEO: Google love to see video content.
YouTube is an untapped goldmine for marketers: it is the second biggest search engine in the world.
Wyzowl.com create videos about websites, web software and mobile apps for a vast portfolio of international clients. Their focus is on the booming tech market including early stage and established start-up businesses. The company emphasises the distinct marketing and PR advantages that web video can bring, and their agile production team employs a four-stage production process to ensure clients are completely satisfied.
Benefits of web video marketing
The statistics about web marketing videos speak for themselves. While video is still relatively rare - particularly on websites for start-up companies - the potential is enormous.
Here are just a few figures that prove video marketing works, has worked for years and will continue to offer huge benefits.
- Video in email marketing can increase click-through rates by over 96% (Implix, 2010)
- Subscribers opting out were reduced by 75% thanks to video content in email marketing (Eloqua, 2010)
- Video appears in around 70% of the top Google listings (Marketingweek, 2011)
- People who view product videos are 85% more likely to buy (Comscore, 2010)
- Stacks & Stacks customers who view video are 144% more likely to add to cart (Internet Retailer, 2011)
- Shoeline.com saw a 44% increase in conversions after adding product videos (Internet Retailer, 2009)
- 20% of men cite video as a significant influence on jewellery and watch purchases (Ad-ology, 2008)
- Dell reported a 5% drop in call volumes after introducing support video content (The Australian, 2010)
- 59% of senior executives prefer to watch a video rather than read lengthy copy (Forbes Insight, 2010)
Benefits of using Wyzowl
Wyzowl are trying to change the way web video is provided by fixing prices for standard video requirements. This allows business owners to keep a handle on costs and get a fantastic video for a low fixed fee. Pricing is fully transparent so you can see exactly what is included and what your video is going to cost. In addition to this everything you need for the video is included within the fixed fee and the process is fully managed by your dedicated Wyzowl account manager.
Wyzowl have four distinct stages to creating a marketing video. The company provides a well-rounded, cost-effective service, drawing on a considerable talent pool including writers, designers, video editors and social media gurus.
Script writing
- Wyzowl have a team of dedicated copywriters and technical authors who are trained in creating snappy marketing content. When a client is engaged, the team analyse their product or service first of all, then construct a script which covers all relevant unique selling points. The scripts are designed to be quickly digested, and the script writers take guidance from sources such as the YouTube Creator Playbook to ensure visitors are effectively engaged from the moment the video starts to roll.
Video production
- Clients are encouraged to influence the creative process by supplying ideas, photos and media for their Wyzowl marketing video. To ensure consistent branding and a strong marketing message, the Wyzowl production team incorporate existing company graphics and logos while augmenting them for the best possible results. Clients may review the video and suggest changes to refine the results. All videos are professionally encoded at 720p HD quality and can be viewed on practically any media player, desktop computer or mobile device in mp4 format.
Voice over
- Voice over artists can be expensive, but with Wyzowl's video marketing solutions, the voice over artist is included in the price. Voice overs are recorded in professional recording studios in the client's choice of British or American accent. The client can also choose whether their video should be narrated by a man or a woman.
Royalty free music
- Obtaining music for a marketing video can be a minefield, and without proper care, mis-use of music can be expensive. Wyzowl handle the acquisition of royalty-free music on behalf of their clients to streamline the video production process.
What a Wyzowl video can achieve
A video from Wyzowl will engage your customers within seconds, unlike a page of copy. And when your potential clients search for your service on Google, a Wyzowl video will immediately make your business stand out among the results.
But perhaps the most impressive benefits relate to SEO and conversions. Google actively favour video content in search, and customers who view product videos are 85% more likely to convert. Those figures simply can't be ignored.
About Wyzowl
Wyzowl is a video production company run by entrepreneur Matt Byrom. His other ventures include 4040 Media and Alertful.
For further information, please see http://www.wyzowl.com
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